MY PREDICTIONS FOR 2024!

Welcome to the newest edition of Feel Brand You.

I`m so glad that our paths crossed and you are reading these lines.

Feel Brand You is an almost weekly dose of inspiration about branding and business building from my point of view, a branding photographer.

Today I`m going to share my intuitive predictions and trends for 2024. These insights are not scientific, I'm simply?using my intuitive feelings that have been?one of my key business advisors during the years.?

I will discuss how you can incorporate these trends into your branding photographs and reveal how I plan to respond in my business.

1. Being Unique/Authentic and Showing Who You Are

Authenticity will remain a key factor and become even more crucial in building successful brands. So, put on your big girl pants and proudly showcase who you are.?

Highlight how your work positively impacts your customers' lives, and don't hesitate to reveal your non-business side. These elements deepen the connection with your audience. I encourage you to represent diversity in your branding photos by showcasing a range of people, cultures, and backgrounds to appeal to a broader audience and demonstrate a commitment to inclusivity.

2. Communities

Building and engaging with communities will be key for brand loyalty, making it a central marketing strategy. While building your business, it's easy to feel lonely and isolated. Surrounding yourself with supporters who recognize your potential and connect with individuals who uplift and celebrate your ambitions can be a massive help.?

Showcase community involvement, customer testimonials, or behind-the-scenes moments in your branding photos. Highlight the brand as part of a larger, supportive community.?

I'm committed to growing and supporting my community of women in business this year and have a couple of fun ideas on how to do it (stay tuned for details).

3. The Power of Face-to-Face Events and Networking

In a world dominated by virtual meetings, the desire for face-to-face interactions is growing. The vibe and energy of a real-life event are incomparable. If you have an idea for hosting a face-to-face event like a workshop, networking session, or retreat day, I highly encourage you to go for it. Don't be afraid to try, even if it's not fully booked the first time.?Document your events through event photography for future marketing.?

I'll continue with my free monthly NetWalking events, and I'm planning to introduce workshops and NetCycling too. The next NetWalking date is in the Worcester Woods Country Park?on Wednesday 31st January 10am-12pm. Sign up here

4. The go-to social media platform: LinkedIn

LinkedIn will continue to be the go-to platform for businesses. Despite misconceptions, it's not too "corporate." Your ideal client is on LinkedIn, regardless of your profession.?

With its 20-year history, LinkedIn is the oldest and most trusted social media platform designed specifically for professionals. The longer lifespan of posts compared to FB or IG means you don't need to post daily.?

I highly encourage you to explore LinkedIn if you haven't already. For those unsure how to start, consider investing in my LinkedIn Profile Makeover Day.?

A day, held in a beautiful venue where we will help you set up or revamp your LinkedIn Company Page, show you how to find the relevant contacts for you, or leverage your existing ones, and how to start your LinkedIn newsletter. You will have a mini branding photoshoot with me so 3 new beautiful branding photos will help you elevate your profile and business even more.?Refreshments and networking are all included.

The next one is on Tuesday, 2nd July, 2024, from 10 am to 2 pm. More info and bookings here

5. Balance with Purpose

The emphasis on well-being will impact brand perception. Balancing business and personal well-being is a necessity, not a luxury. Your business and personal life are interconnected, and neglecting one affects the other.?

Invest in your well-being this year, rewarding yourself with retreats, therapy sessions, and massages. Take a CEO day off to recharge.?Additionally, allocate time daily for self-care, whether it's a walk, yoga, or simply taking deep breaths outside.?

Share these practices in your branding photos to connect with your audience.?

I'm excited to explore more fun events, and new hobbies, engage in art, and consciously spend more time outdoors this year.

If you need more?ideas on daily?15 mins?self-care,?Download my 30-day self-care challenge here.

Wishing you a successful and fulfilling 2024!

If you have any questions, any suggestions on the topics you would like to read from me, or workshops you would like me to host,?please hit the reply button or book a connection call with me.?

Who is Vanda?

Vanda Szabo is one of Worcestershire’s leading multi-award-winning branding photographers for women in business and is passionate about seeing female leaders transform in front of the camera.?She rises up females from the shadows to be the proud face of their businesses through beautiful, storytelling visuals.?She is a natural-born confidence coach.