My Journey into Marketing: Insights from a Digital Marketing Apprentice

My Journey Into Marketing

Hey LinkedIn! My name is Zo? and I am currently eight months into my Digital Marketing apprenticeship at AgencyUK.

My official title is 'Paid Media Executive', so my primary responsibilities lie within the Paid Media Team. I create media plans, build campaigns and optimise their performance, amongst (many) other tasks.?

I support other teams too, including the Social Team with content creation, scheduling and community management. I have also been helping our Head of Technical with Chatbot production – how cool?!?

Throughout my apprenticeship, I have experienced significant growth in my personal confidence, having to report back to clients on a weekly basis, and even after eight months, I am still learning something new every day.

Insider Information

After spending time in a previous role, I realised I wanted to work for a smaller, more meaningful business where, despite my age and limited expertise, my ideas are heard, and I receive constant feedback and training.?

I have found a place where I enjoy working and spending time. By ‘enjoy’, I mean feeling happy and relaxed on a Sunday evening, ready to go to work on Monday morning.

Why an apprenticeship?

Earning while you learn is a significant benefit, as you are rewarded for your contributions to the business. The long-term salary aspect is even more rewarding, with the potential to earn more depending on the skills you develop during your apprenticeship.

The mentoring and training in an apprenticeship drew me to this route. I work alongside and learn from professionals and receive guidance on achieving my goals. Daily shadowing and training from industry professionals provide a diverse skill set, in-depth knowledge and hands-on experience that lectures and assignments can’t match.

By completing an apprenticeship, I will finish with 1.5 years of work experience, sector-recognised qualifications and industry-specific skills. This will make me noticeable in the industry and quickly advance my career.

I am excited to discover what my future career in marketing holds for me... stay tuned!

Do you want to find out more about AgencyUK’s apprenticeship and internship schemes? Get in touch today [email protected]?