Will My New Website Be Easy To Update?

When we talk to companies who are looking for a new or updated website, we are often asked the question, “will my new website be easy to update?” This question is generally prompted by the fact that many older websites have non-user-friendly, slow, and complicated content management systems (CMS). Sometimes it’s the case that companies can’t update their current websites at all.

Why update your website?

A fully functional, flexible, easy-to-use website is a must-have in our digital age. If you can update your copy, imagery, add new pages to your site, etc. quickly and easily, this allows you to stay ahead of the curve, provides fresh content for new and returning customers, and also helps your website rank better with search engines. In turn, this helps boost enquiries and sales. Having a robust content management system that facilitates creating, editing, organizing, and publishing content can positively impact your bottom line.

How we build new websites

At LimeLight Marketing, we have developed a customizable, user-friendly content management system that we use for all our clients’ websites. When we meet with a company looking for a new website, we explain that we can use this CMS as a strong basis on which to build them a new website that’s completely customized to their requirements. These requirements could range from a simple five-page content-based site to a full e-commerce site with high-tech functionality – and everything in between. If they don’t know exactly what it is they’re looking for, we also help our clients figure out what’s best for them by asking a lot of questions about their needs, business objectives, and online strategy. Of course, the type and size of website we need to build affect its cost – find out more about how much websites cost here.

We build our clients’ websites in WordPress using our own customized theme. This doesn’t mean all the websites we create look the same to the outside world! It simply means that their back-end functionality and development stems from the same easy-to-use system.

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