My new stress-free social media plan…
Chris Ducker
Helping entrepreneurs go the distance, in business… and life! Join me in-person at The LongHaulLeader.com Summit on November 16 and 17 in Cambridge, England.
This week saw me go live on LinkedIn for the first time.
It was also the first piece of 'rich' content (as in, rich media… video, audio, etc.) that I've created since we wrapped up recording all episodes of the latest Youpreneur podcast back at the beginning of the year.
Why am I not creating more long-form content currently? Simple really… we're in the era of content overload, aren't we? We're all 'consuming', but we're not learning anything new.
I've recorded over 500 episodes of that podcast. I've written hundreds of blog posts. And I've published almost 300 videos on YouTube. There's enough content from me 'out there' for the time being! :-)
Likewise, as entrepreneurs we should be taking onboard a 'less content, more marketing' mindset, I feel. Some of you have noticed (and have mentioned to me) that I've been a lot more active on LinkedIn than anywhere else so far this year. Well observed!
Fact is, I've all but removed myself entirely from Facebook - it's just not my kinda place anymore. But, I still enjoy Instagram. So, we've been working on my overall strategy for social and the following will be my new, stress-free social media plan moving forward:
LINKEDIN Post on my profile Monday-Thursday. LinkedIn Live on Wednesday.
INSTAGRAM Post on my stories feed almost daily (life stuff… very rarely business related). Reels, most weeks. Profile grid, sometimes.
Let's face it… it can't get much more simpler than that, right?
And I can tell you… since testing this, we've had more followers, more subscribers, more likes, more comments - and most importantly - more conversations. Which is the money-maker, because:
CONVERSATIONS = CONVERSIONS!
Take a look at what you're up to on social / content marketing this coming week. If it ain't working, get rid of it. If it stresses you out, get rid of it. If it doesn't move the needle for you and your goals… well, you get my point, right?!
Almost always… less IS more!
Now… onto this weeks content…
EXCLUSIVE CONTENT TO HELP YOU
It can be so easy to get caught up with the day-to-day running of our businesses, that we often forget to hit pause and truly look at how many hours we're spending at our desks each day.
And let's be honest, are you working efficiently and actually getting everything done on your to-do list? ?? Here's a link to that first LinkedIn Live video!
If you feel like you've been working a little too hard, and not really seeing any real results, then chances are something needs to change. In my first ever LinkedIn live earlier this week, I spoke about why success isn't about filling every minute of the day with work. It's about filling your minutes with the right work. Strategic action will trump endless effort every time. Instead, what you should be doing is adopting a smarter way of working and at the same time, build a life-raft to save you from burnout.
I also walk you through my Stop Stay Start Audit?, which is an exercise I walk my Round Table members through a couple times a year. I highly recommend that you check out the replay - it's only 15-minutes long, so you can enjoy it whilst you sip on your coffee today! Work through the exercise before you start your week tomorrow, and I guarantee you'll instantly feel a difference in your work output.
RESOURCE OF THE WEEK
ScoreApp makes quiz funnel marketing easy, so you can attract highly relevant warm leads and capture insightful data - leading to more sales of your products and services! I've not only been using it on my websites since the beginning of 2023, but I was so impressed with the results it gave me (and continues to do so), that I became an investor in the company!!!
Simply use this link to set up a FREE account! Test it out a little and once you're ready put your foot down on the marketing gas, as a subscriber of this newsletter… you'll receive a 50% discount on your first monthly payment.
They're constantly introducing new features to make the platform even better than it already is, I couldn't recommend it enough. Get started now.
Enjoy the rest of your Sunday and have a great week ahead...
Founder & CEO
P.S. Interested in joining me at our 'comeback' event in November? It'll be taking place in Cambridge, UK on November 16-17, 2024 and we've got a fantastic speaker line up, plus a few extra exciting things planned! Join the waitlist to be notified as soon as tickets go live.
Attended
3 个月I suffered from huge stress daily from my daily work load, Too much anxious. One day i found this product on internet https://bit.ly/stressfreemagic and i search over internet and found positive reviews. I ordered and now i daily uses at night for 30 minutes before sleep. It worked like magic, my problem is completely solved. Try it once ! This is my best friend now
I help busy executives reclaim their energy levels so they work better & enjoy a healthier life.
6 个月Its certainly a point to stress. I've been looking at my own social media lately and deciding what the best use of my time is.
Take Your Website & Brand to a New Level. We Help Skyrocket Your Business with a High Performing Website Design
7 个月Really insightful post! Your new strategy sounds so refreshing – focus over frenzy. I'm also finding that conversations are where the real connections happen. Thanks for sharing your insights, Chris Ducker ??
Helping businesses create inbound leads through Podcasting and YouTube
7 个月It great to hear that you are seeing results scaling back your marketing. Too often I speak with business owners that think they need to be on every platform posting multiple times a day. Less can be more. More value and more meaningful engagement.