My new journey, as CEO.

“She woke up every morning with the option of being anyone she wished. How beautiful it was that she always chose herself.” — Tyler Kent White

I didn’t always choose myself. I aspired to be a future image of myself, defined through idolatry of people whose image and success was something I desired, but it wasn’t me. I pursued their dreams as my own. Not all bad, as I’ve had a phenomenal career in mid-market sales and business strategy consulting. As an employee of various companies and admirable leaders (for whom I'm extremely thankful), I always had something burning inside me, craving more. They gave the same feedback… being fast-paced, full of ideas, high sense of urgency, a strong need for autonomy with a desire to do things my way, and the ability to blow the number out of the water (2x, 3x and even 5x quota). As I exceeded expectations, I wanted to see more growth and change, but they weren’t my companies. I wasn’t CEO. My ideas could only go so far, and rightfully so. 

Recently, my coach read this to me and I broke down (although he called it a breakthrough). ”Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure… We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you.” - Marianne Williamson

The shift occurred immediately. 

I know I possess the gifts, talents, knowledge, and “what it takes” to be a business leader and to do exceptional work so my clients can experience high-growth results. 

So what am I doing now?

I began my consulting firm (Butterfly Creative, LLC) in late 2011, as a business strategist, creating high-growth results by implementing scalable business infrastructure and aggressive sales & marketing plans. In 14 months, my firm helped 36 CEOs grow their companies, some up to 4x annual rev. I adjusted my program for kids and teens (2012-2014) and then went back to Paychex, Inc (previous employer 2006-2011) where I spent another 3 years (2014-2017). My firm continued to operate part-time. In December 2017, I decided to make this my full-time venture and return as CEO.

So here I am. As CEO!

The business plan is simple. Our team is made of accomplished business strategists with a focus on consultative, high-dollar, competitive, multiple decision-maker B2B sales in technology, SaaS, IT, telecom, HCM, and finance industries. We align with CEO’s around $1-$5M who need to make their first or second sales hire, but aren't sure how to:

• Build out the infrastructure for a sales department
• Develop proven lead gen and sales strategies that align with their buyer’s journey
• Avoid wasting countless dollars on bad sales hires (BDR, hunter, or farmer roles)
• Transfer their knowledge to an easy-to-follow playbook that allows for quick sales rep ramp-ups
• Find time to manage the sales rep(s) ongoing and hold them accountable

Our driving goal is to help these CEOs avoid losing what many CEOs lost on their first few sales hires; over $1M as a result of no sales infrastructure, bad hires, and lack of time to manage. Let’s get it right the first time.

We’re your outsourced VP of Sales and work on renewable 6-12 month contracts with defined metrics that confirm our success while working with you. As you grow to a certain point, we help hire our replacement and take a lesser role.

Step 1: We help build sales infrastructure by aligning operations, finance, marketing, sales, and your client’s buying journey; all documented in your custom sales playbook and detailed business development plan.

Step 2: We help recruit, hire, and onboard the right sales rep(s) by creating attractive job descriptions, running searches, conducting best-in-class pre-hire behavioral assessments, and help you interview.

Step 3: We manage your sales rep(s) weekly and provide high-impact coaching on their individualized learning & development plan, through our technology platform, which tags “coachable moments” on recorded video / audio of role plays and real sales calls.

According to payscale.com, the average annual salary of a VP Sales in Denver is $127,438 with total annual comp nearing $250,000. You’ll be able to enjoy our services for an affordable fraction of this amount.

Now I choose myself and to use my gifts, knowledge, and talents to grow YOUR company to new levels of revenue and profitability. 

Together, we will achieve our dreams as CEOs, pursue our passions, and build companies worth owning. 

Mary Grothe, CEO

Learn more here or contact me directly.

833-277-2537 | [email protected]