MY NEW DOUBLE-BOOK: Create the Future + The Innovation Handbook: Tactics for Disruptive Thinking

I'm excited to announce that in 2 weeks, I'll be launching Create the Future, a tactical handbook for disruptive thinking, innovation and change. The book, which features forewords by Malcolm Gladwell, Tony Hunter and Guy Kawasaki, is a 360-page visual handbook that is actually a double-sided book. The second side, called The Innovation Handbook, is a totally-updated version of my award-winning innovation bestseller, Exploiting Chaos.

Throughout the book, you will learn remarkable stories and captivating examples that are paired with workshop questions and tactics designed to help you unlock greater potential. The tactics are battle-tested techniques that we've learned in our experience helping 700 brands, billionaires and CEOs in their own quests to predict and create the future. In some ways, that makes this book my life's work, with all of my favorite examples and frameworks in one place.

In our fast-moving world, you have so much upside and so many paths of opportunity that are well within your grasp. But how do you know if you are on the right path? My hope for the book is that it will help you get unstuck from the path you are currently on, helping you to illuminate your greater potential.

THE CREATE THE FUTURE FRAMEWORK

The book breaks innovation and change into 5 key sections:

1.Ability to Change - People miss out because we lead busy lives and get caught up in a predictable groove, repeating past decisions. This makes it difficult to spot opportunity, and more difficult to act. Even when we have a great idea, it can be a struggle to get buy-in, influence others, and make change happen. It doesn’t have to be that way.

2. Culture of Innovation - Culture is more important than strategy. Culture underlies your organization’s ability to adapt, and times of dramatic change magnify this importance. Your organization likely perceives the need to adapt, but uncertainty and resistance are paralyzing innovation. Winning the future begins with a culture of innovation.

3. Opportunity Hunting - Innovation and strategic advantage hinge on your ability to anticipate trends and identify the next big thing. By using the cutting-edge frameworks in this book, you can filter through chaos and identify clusters of opportunity to focus your innovation.

4. Adaptive Innovation - Engineers, designers, and scientists have invested billions of dollars to perfect human creativity. By applying the best of their proven practices to your own field, you can think big while acting small. You can rapidly create new opportunities.

5. Infectious Messaging - Well-packaged stories travel faster than ever before. Unfortunately, most marketers are stuck in a world dominated by traditional advertising and clichés. By cultivating infection, your ideas will resonate, helping you to leap ahead of the competition.

Buy the book wherever books are sold, or on AMAZON. Thanks in advance for your support! May this work help you unlock greater potential!