My Motivation Behind Building the (free) Migasuto Score: A Path to Enhancing Brand Equity

Have you ever imagined your brand as if it were a business? Just like firms aim to build brand equity, so can individuals. I bid you welcome to another exciting edition of Gabe’s Fundamentals of Resilience, where I delve into the concept of the incoming Migasuto Brand Equity Test Score and how it can transform you into a reckoned voice in your field.

McKinsey reports that personalisation drives performance and better customer outcomes, as companies that grow faster derive 40% more of their revenue from personalisation than their slower-growing counterparts. Hence, validating the crucial role brand equity plays in expanding the visibility of your expertise across the ever-increasing social media space.?

My brand equity is the currency of reputation. It's the value that my name carries in the minds of others. The stronger my brand equity, the more trust, credibility, and influence I can command. However, an important question sprung into my mind as I envisaged the infusion of a brand equity test score into Migasuto , how do I cultivate it?

• Being Authentic: I realised that being genuine about my intentions and consistently sharing my story through this newsletter has laid a solid foundation for people to see the real Gabe and my resilience to overcome life challenges by forging ahead despite the whispers of naysayers. Authenticity breeds trust, and trust is the bedrock of a strong personal brand.

• Reputation Management: While seeking more partnerships for the Migasuto brand, I realised that an invaluable metric for success is reputation. Your reputation precedes you, hence the need to actively control your views online, respond gracefully to feedback (positive or negative), and take proactive steps to safeguard your brand's integrity.

• Prioritising Quality over Quantity: Building brand equity isn't only about providing people with numerous content; it's about offering value. I continuously strive to cultivate the mindset of delivering high-quality work to my team by incorporating the CFA Code of Ethics and Standards of Professional Conduct in executing forward-looking content through fundamental analysis to ensure the robustness of every piece under our coverage.?

As I reflected upon the aforementioned, it brought the need to establish a “Migasuto Score” which would be a transforming tool to the specific needs of professionals providing them with factual criteria to accelerate their brand profile. With our free masterclass brand equity test report, we utilise the power of data analytics to identify where professionals rank and how our services can effectively address these needs to identify opportunities for growth and optimisation. Essentially, these five key competencies outlined below represent our well-thought roadmap to ensuring that you achieve your brand potential to the fullest.

• Profile Optimisation: Crafting a polished social media profile is indispensable for professionals aiming to position themselves as industry thought leaders. I admire the compelling profile optimisation of Sébastien Page whose LinkedIn bio showcases his passion for providing solutions for retirees, investors, and institutions. His profile detailed his progression at T. Rowe Price from the Head of Global Multi-Asset to Chief Investment Officer. Furthermore, personalising your bio with a professional headshot not only underscores your expertise and experience but also amplifies your visibility, attracting invaluable connections and opportunities.?

• Brand Awareness: While delivering value is paramount, its true impact flourishes when your target audience or clients acknowledge and embrace your services. Highlighting the significance of this skill brings to mind Thasunda Brown Duckett who inspires me with her professional reputation in global corporations like TIAA , 摩根大通 , and Fannie Mae which has led to accelerating her online presence with over 160K LinkedIn followers. With a brand equity test score, your expertise is showcased with insights and solutions that deeply resonate with your audience, positioning you as a trusted guide in navigating your professional journey.?

• Brand Credibility: Maintaining a robust brand credibility is just as crucial as cultivating a solid investment portfolio. Clients lean on the bedrock of trust and confidence when entrusting their financial goals and assets to your guidance and expertise. The maximisation of this competency skill has the potential to make you influential on the social media landscape like Henri Arslanian who has over 500K LinkedIn followers from his track record of advising global crypto firms and educating global policymakers on crypto and Fintech policy, regulation, and implementation.?

• Reputable Consistency: In pursuing brand visibility, where trust and reliability reign supreme, forging a steadfast and reputable presence is paramount for success. A commitment to a consistent posting schedule and prompt responses lays a strong foundation to accelerate your brand. Highlighting the significance of this skill brings to mind Terser Adamu who consistently maintains his posting schedule and quality content through his award-nominated Unlocking Africa Podcast that delivers thought-provoking conversations with innovators, entrepreneurs, investors, policymakers, and business leaders who are changing the dynamics to unravelling Africa’s economic potential.

• Industry Experience: In any field, years of experience and industry affiliations stand as a pivotal metric of expertise and credibility. With over 20 years of experience in the financial industry, Robert Gardner has capitalised on his expertise in sustainability, pensions, and wealth management to share his knowledge and insights with his target audience, inspiring them to take action for a world worth living in. Your expertise is the cornerstone upon which trust is built, showcasing your ability to navigate challenges with finesse and authority, making you the go-to guide for clients seeking financial stability and growth.

In the current digital landscape, standing out from the crowd as a founder, fintech professional, financial advisor or legal expert in your field exceeds just the financial or professional expertise. Forbes's study showed that 77% of consumers purchase items because of the brand name, and 82% of investors prioritise brand recognition.? Certainly, a game-changing tool to accelerating your profile as a thought leader with your target audience is having a renowned brand that connects your identity.?

As I anticipate the launch of the free Migasuto Brand Equity Test Score on Monday 10th June, kindly fill out the link to join the waiting list and be one of the initial 20 professionals to unlock their brand equity score. Boost your brand, gear up, and shine like never before. Interestingly, it takes just one minute to fill out the form at any time or location either at your workspace, over the weekend, or in the comfort of your home, all at your convenience. I'm looking forward to the amazing feats we would achieve together with the Migasuto Score.

Credit to Migasuto for copywriting my monthly newsletter. For Financial Advisors, lawyers, Founders, DE&I Professionals, and Fintech Professionals seeking research & copywriting services, connect with the team at [email protected] . Get ready for upcoming episodes as I unveil transformative narratives and insights. Stay in the know – hit that subscribe button to stay tuned with 'Gabe's Fundamentals of Resilience.' Stay ahead of the game and never miss a moment!