My Mobile Day Blog

Being a kid in the 2000’s it was hard to stay away from mobile phones where the industry had been on the revolution period, I can still remember having my first phone from Nokia N95 Series that phone was the talk of the time it had all the latest features like the front camera, music player and special slide up to access the play pause and following buttons.?

Ever since then I can’t remember being away from the mobile phone, it was the time when I joined social media platforms like Facebook and started using it all day, listening to the radio via phone. I don’t remember a single day since then that I haven’t used my phone for a single day it has always been there every day with me like a part of myself.

My Daily Routine with my Mobile Phone

My day starts by turning the Alarm off or else I will sleep even if the sun is up and shining over my head I like to set an alarm that gives me a few mins in bed to just stay with my eyes open using my phone looking at the notifications across all apps, texting my parents back home that I am up and informing about my day if I will be leaving for class or work. Once I had my time I get up from the bed and take my phone along with me to the washroom with some songs on while I get fresh, after getting ready for work or class in the morning on the way I scroll through social media like Facebook, Snapchat, Instagram, What’s app and LinkedIn.

This is basically how my day goes by scrolling over social media and another app now and then, different micro-moments encourage me to use my phone even more.

Micro-moments and Apps

By my words above you can tell I use my phone a lot now and then, but will I still use my phone if it had no applications on it the answer is no, Apps add value to the phone and that’s what makes it engaging and prompted the use of it. As per google micro-moments is when you turn to a device in an act to learn, do or discover something.

Micro-moments have been around always now that I think of them my usage of the phone throughout the day with the following apps like Instagram, what’s an app, YouTube Music and Safari which make up my mobile journey.

The very first micro-moment I have is I-Want-To-Text, as I open the What’s app to contact my friends and family no matter where they are in the world, I can deliver them a message any time within seconds.

The next micro-moment is I-Want-To-Know or I-Want-To-Browse. At this stage, I open Safari and type anything that I am looking for like I want to know about some beautiful spots near me to visit during sunsets these are related to knowing information about some specific movement. This makes the experience seamless and quick on the phone.

As I love watching videos and love following my favourite YouTubers and channels on social media I often go back to I-Want-To-Watch moments where I go to Instagram and YouTube where I watch videos and reels from my favourite creators' scrolling and watching it’s like a never-ending habit once it gets started.

At times I also prompt for I-Want-To-Buy moments as I see some brands on Instagram selling their products directly via social media some cool items that are cool and can lead to impulsive purchases with ease.

As mentioned earlier how much I love listening to music right from the start of the day and throughout and then there are multiple I-Want-To-Listen moments as I head to YouTube Music, scrolling through my liked songs and listening to some new releases from my fav artists. YouTube music has a massive library that can be listened to, streamed added to the list and under liked songs section.?

Mobile “Friction”

However, I do experience mobile friction during the I-Want-To-Listen moment with YouTube Music. For example, some certain artists and bands are posting songs specifically on certain apps and at times there are songs that are not available due to certain geographic limitations this results in switching from YouTube Music to other platforms to listen to.?

Marketers Perspective

About my studies and experience with my mobile journey, I can point out some insights to share with you that may be useful to improve the customer journey-

1. Loading Time: Looking at the amount of technological development we expect no waiting time and the customers at impatient when looking for anything on the web so if you’re site or app takes extra time the customer intends to drop in the middle of the journey and not reach the endpoint. Therefore, the marketer must ensure the apps and sites are updated and load quickly giving no extra loading time.
2. Good User Interface: No matter what services your app is providing if it does not have an easy-to-use interface, it becomes difficult for the customers to navigate and reach the destination you want them to during the customer journey. Some of the good examples of easy user interfaces are Instagram and YouTube they keep it simple and modify their user experience to make it better so that the customers are always satisfied with the application and services.
3. Mobile is the Key: People contact companies on social media via their phones during various micro-moments throughout the day. If your brand's platforms are not adequately optimised, you may lose prospective consumers or even jeopardise the reputation of your business.
4. Seamless landing pages: We may discover new and local brands on social media, and while scrolling you may come across one of them, possibly on Instagram or YouTube, and clicking on those brand's pages or links will take you to their homepage, most of these brands try to keep seamless landing pages thus making it easy to navigate, and if they fail to do so they may lose a potential customer.?