"My Marketing Sucks!"

Let’s face it: lawyers can be critical by nature. Take a step back before diving into an expensive website overhaul or pouring tens of thousands into SEO and paid search. Partnering with a team that can handle advertising, lead generation, and client onboarding while integrating seamlessly with your existing processes can make all the difference. This approach is especially vital if you've had thoughts like:

• "Our marketing agency isn't cutting it."
• "The leads we're getting are worthless."
• "We need a higher volume of leads."
• "Our marketing efforts are failing."

Instead of immediately blaming marketing, examining your operations closely is important. Ensure the real issue isn’t rooted in your processes, technology, or services. Ask yourself these critical questions:

1. Are our phone systems, including phone trees, functioning optimally?
2. Are all webhooks and software integrations correctly configured and active?
3. Do we have adequate after-hours and overflow call coverage?
4. What percentage of incoming calls are being abandoned or missed?
5. Is Jane overwhelmed with managing both marketing and intake responsibilities?
6. Does Bobby in intake need additional training or support?
7. Have we ensured that form submissions are not being filtered into spam folders?

Often, marketing becomes the convenient scapegoat, but failing to recognize and address deficiencies in intake, technology, or service can be a costly oversight. A practical solution is to outsource your intake. By doing so, you can repurpose your current intake team to focus on onboarding and client retention, leveraging their experience to ensure smooth transitions and sustained client relationships. Addressing these internal challenges can substantially save your firm and significantly enhance your outcomes.

At Blue Sky Legal, we specialize in handling advertising, lead generation, and legal intake while seamlessly integrating with your existing processes. Our comprehensive approach ensures that every aspect of your marketing and intake operations is optimized for success. Partner with Blue Sky Legal to transform your marketing efforts and achieve the growth your firm deserves.