My Lookout on Marketing Trends for 2024

In 2024, these marketing trends will contribute to business growth, i.e. to acquire new and engage with customers. I want to outline the main trends I expect to impact brand strategies next year, from AI to the comeback of brand building.

1. Artificial Intelligence:

Content Delivery: Hyper-Personalization

One important part of AI integration in marketing is hyper-personalization. The question is whether this tailored messaging is essential or excessive. As every customer gets customized messages, it improves their experience, but balancing personalization with privacy is crucial for ethical and effective marketing.

Content Creation: Intellectual Property

When it comes to content creation, there will be happening a lot in 2024. Managing data protection and intellectual property will be important. As content grows quickly, ensuring originality and respecting ownership become essential legal and ethical aspects of content strategy.

1. Social Commerce

As we advance in the digital age, combining shopping features with social media is of increasing importance. This change is altering how businesses reach their customers, and enhancing the shopping experience. Businesses are quickly adjusting to use social commerce for displaying products, engaging with customers, building brand and consequently boosting sales.?

1. User-Generated Content

User-generated content (UGC) plays a significant role in modern marketing by providing authentic and trusted information for consumers. Its symbolic relationship with influencers, particularly valuable also within the financial sector, creates a new era of credibility. Consumers value genuine experiences and peer recommendations, making UGC powerful. By collaborating with trusted financial influencers, for example, brands can build trust, create meaningful connections, and offer transparent financial information. This approach not only enhances marketing but also promotes financial education and informed decision-making.

1. Brand Building: The Resurgence of Long-Term Investment

In 2024, brand building will continue to be crucial. Investing in brand equity over time will lead to success.?

To create the best sales results and improve mental availability, a balanced budget approach, with 60-70% in long-term brand building and 30-40% in short-term sales activation, depending on the industry and brand status, is essential.

Marketers need to adapt to these changes. Technology, content, social trends, and brand will influence marketing strategies and customer engagement. By focusing on innovation, ethics, and customer needs, marketers can maximize opportunities in 2024 and the future.