Back in 2019, I had just come off of a painful learning lesson in having to shut down my first startup project.
To drive more visibility and awareness for my work and next startup, I had to come of out my shell and start posting publicly.
I come from an engineering background, and I had no idea how to market myself on LinkedIn. Before sharing my first post, I remember being extremely anxious of what everyone would think.
But now, 4 years in, I've managed to get a little better at squashing some of my inner-fears. But more importantly, I've been able to share my learnings, insights and make valuable connections.
2023 has been quite a successful year for me in terms of LinkedIn content and keeping in line with what I had in terms of goals for
RoadMetrics AI
. Some highlights for me include,
- posting on average 4-6 times a week and maintaining consistency,
- being a part of the LinkedIn UK Creator Program for emerging content creators,
- growing my connections/followers close to 21k,
- wrapping up 2023 with ~1.5 million post impressions and 10,235 engagements
- My startup journey was triggered by a painful layoff in 2018. After working in the Silicon Valley (US), I decided to return to India. Now,
RoadMetrics AI
makes revenue in multiple countries globally.https://www.dhirubhai.net/feed/update/urn:li:activity:7017001176365699072/
- Post regarding outsourcing your work for your early-stage startup, after a few painful personal lessons. https://www.dhirubhai.net/feed/update/urn:li:activity:7052943639643086848/
- Post regarding dealing with uncertainty in entrepreneurship.https://www.dhirubhai.net/feed/update/urn:li:activity:7112491355121012736/
- Post regarding trying out new things in your 20s, inspired by my journey travelling, studying/working abroad and starting a new business.https://www.dhirubhai.net/feed/update/urn:li:activity:7033134490197606400/
- Post regarding my thoughts on the future of startups, especially with the increasing adoption of AI. https://www.dhirubhai.net/feed/update/urn:li:activity:7044267562104184832/
- Post regarding how AI can be a great solution in identifying and fixing potholes at scale. https://www.dhirubhai.net/feed/update/urn:li:activity:7052223457215811584/
- Post regarding the importance of resilience and long-term commitment for entrepreneurs running startups.https://www.dhirubhai.net/feed/update/urn:li:activity:7073952873314701312/
- Post regarding the completion of 4 years of RoadMetrics and being recognised as the "Startup of the Year" by Highways UK at their Excellence Awards.https://www.dhirubhai.net/feed/update/urn:li:activity:7121089902229757952/
- Post regarding the disadvantages of raising VC investment for your early-stage startup.https://www.dhirubhai.net/feed/update/urn:li:activity:7135166802610774016/
- Post regarding Sales at an early-stage startup (0-1) is not the same as Sales at a larger company. https://www.dhirubhai.net/feed/update/urn:li:activity:7020989977895317504/
- Post regarding RoadMetrics' performance for 2023.https://www.dhirubhai.net/feed/update/urn:li:activity:7144330726543441921/
Connect with me or follow me for more insights on early-stage startups at
Nikhil Prasad Maroli
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