My latest re-brand & web design project

Want a behind-the-scenes look at one of my recent re-branding & web design projects?

Meet Anna Mason:

She’s an award-winning artist in the U.K. and founder of an online art school where she teaches 6,000+ global members her techniques.

She came to me last year ready to move away from her personal brand and re-name her school “Nature Studio.”

First, I designed multiple moodboards & color palettes to bring her vision of a “peacefully joyful” brand to life.

Here’s where we ended up:

Then, it was time to design the new logo!

I wanted to visually convey two important elements to the brand - nature & art-making - in one simple & sophisticated logo.

I honestly love how it came together, especially my custom palette/flower illustration:

Finally, it was time to extend the entire brand identity into her website, which I designed & developed on Wordpress. Here's just a snippet:

I integrated artistic, hand-drawn elements throughout to mimic the feel of an art journal while maintaining a simpler user experience, resulting in a beautiful yet strategic website that is aimed at converting visitors to members.

Want to see the live site? Click here to explore.

If you’re ready to up-level your brand presence both online and off and are a purpose-driven business owner like Anna, I’d love to hear from you.

Learn more about how we can work together here!

(Or leave me a comment below and fill me in on what challenges you’re currently facing.)

~Quinn