My Keynote Speech from Craft+Commerce: The Trojan Horse Strategy

Have you ever felt...stuck?

Maybe you've been creating stuff on the Internet for a while and it just seems like...

• Less and less people are engaging
• You're feeling bored or uninspired
• Chucking your phone or camera out the window would actually feel pretty cathartic???

Comment below if you're feeling adrift so I know I'm not alone.???

It might surprise you to know...I was in that exact same place a few years ago.

My influencer marketing agency had just crashed and burned thanks to the pandemic and it was truly one of the lowest points of my life emotionally and professionally.

But in the ashes of that spectacular failure, I made a pivot that changed everything.

Have you ever been in a situation where you built something that was working...

Maybe you were actually making money from it...

But you felt like you couldn't stop or shut it down because of the inertia?

That's how I felt about my agency for a long time.

But the thing that fundamentally changed my life?

Picking a niche.

I know, I know - you've probably heard that advice a million times and wanna barf now.

BUT, humor me, will ya?

Because I've developed a 6-step framework that's going to help you find your new niche and finally get unstuck.?

I'm so stoked to share my Keynote from ConvertKit [archive] 's Craft + Commerce conference which is called...

The Trojan Horse Strategy: How to Pick a Profitable Niche (That Doesn't Feel Limiting)??

Did this resonate with you?

Any feedback on my keynote? It was my first time doing a main stage talk and I'm ready for notes on how I can improve ?? ??

Comment below and roast me!?

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