My INTERVIEW: SURVIVING 2020 WITH CHICAINTELLIGENTE CEO KATRINA JEFFERSON

Let’s face it: 2020 has been a rough year for most industries. Those companies whose leaders and teams are able to think outside of the box are, not only surviving 2020, but kicking 2020s butt. We had a chance to catch up with the CEO of ChicaIntelligente, Katrina Jefferson, to see how she’s surviving COVID and how she’s navigating the PR industry.

How have you been navigating 2020? What are the methods you are using to progress through the uncertainty?

Well, it’s been a mix of meditation in the morning, exercising 2 x a day, praying, and drinking wine with or without most meals! Oh and crying. I just take things day by day and do what I can for that day. I was trying to take on a lot and once I realized my kids needed a similar routine to match their age group, I set them up first then set myself up. So far it’s a lot so I try not to schedule a ton of anything in ONE day most of the time.

(Read more about my interview with Keisha Howard CEO of Sugar Gamers, here: https://sugargamers.com/2020/09/10/surviving-2020-with-chicaintelligente/)