My iGaming Trends for 2025

Looking ahead to 2025, I anticipate several transformative trends in the iGaming landscape. While traditional iGaming operators are likely to be the earlier adopters, the Lottery sector will presumably maintain its characteristically measured approach to innovation. Hopefully, we will see an acceleration in innovation from the Lottery industry.

Key developments I foresee include:

1. The integration of AI will fundamentally transform player analytics, delivering unprecedented insights into player behaviour. This will have a great impact in the following areas:

• Customer retention strategies.
• Acquisition targeting.
• Overall player satisfaction and lifetime value - The ability to predict and respond to player preferences will become increasingly sophisticated and easier to predict.

1. Blockchain and Web3 Evolution - Despite being in its relative infancy, 2025 will likely see accelerated adoption of blockchain technology in iGaming:

• Growing demand for cryptocurrency gambling options
• Emergence of more crypto-native casinos
• Traditional Payment Service Providers (PSPs) expanding their crypto integration - Particularly focusing on cryptocurrency as a payout method.

1. While VR/AR technology is already making waves in traditional gaming, its impact on iGaming may be more gradual:

• Growing appeal to Gen Z consumers - Particularly considering that crypto is an option as a currency to transact. This will lead to the Potential to attract traditional gamers to the iGaming space
• Initial/slow adoption in 2025, with more momentum expected in 2026/27.

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