My golf club needs to increase membership numbers

Article written by Brad Chard

Your Golf Club’s Membership Strategy?

The summer is in full swing now. But, are you a Golf Club General Manager, Owner, Committee Member, or Director considering your membership strategy? Did your renewal period not go according plan? You may be asking yourself what alternative membership models are there available to help your golf club attract increase its membership.

Fortunately, there are several options that you could consider which work alongside your current membership categories.? When we are speaking with potential new golf clubs, we always ask one question. “What is your club’s strategy for golf membership revenue over the next 3 years?”?

In the main, golf clubs tell us that they have seen a slowdown in the number of golfers looking to join their club in the last 12 months. Additionally, some are worried about the retention of existing members.??

Alternative Membership Categories for your Golf Club?

General Managers will tell us that they are looking to grow revenue streams but are concerned about how the current members will react to this. If planned correctly, there are alternative membership solutions. These can all operate alongside current membership categories and deliver your clubs goal of increased revenue.??