My Frankfurt - The city of Fairs
Mirza Zia Hussain
Marketing Executive at MK Sons (Pvt) Ltd. |Marketing| Sales|Merchandising|Sourcing|Fabrications|Processing|CMT|Keynote Speaker|Humanitarian|Writer| Teacher | Strategist |More than 2 Decades in Industry
800 years of trade fairs in Frankfurt
Frankfurt has been well known for its trade fairs for some 800 years. In the Middle Ages, merchants and businessmen met at the “R?mer”, a medieval building in the heart of the city that served as a market place; from 1909 onwards, they met at the Festhalle. The first Frankfurt trade fair that was documented in writing goes back to the year 1150, and the first highly official Frankfurt Autumn Trade Fair was approved and sealed in a letter by the Emperor Frederick II on 11 July 1240.
Some 90 years later, the Frankfurt Spring Fair also received its privilege from Emperor Louis IV. From that point onwards, trade fairs were held in Frankfurt twice a year, laying the foundation for Messe Frankfurt’s modern-day sector platforms.
The 14th century was the heyday for Frankfurt trade fairs in the Middle Ages, when they were seen as being the “marketplace of Germany”. As many as 40,000 people came to the city’s trade fairs, a number that exceeded the total population of “Francofurtia” at the time. The city’s geographical position at the crossroads of Europe has given it a priceless advantage since very early in its history. Even in the Middle Ages, its location on the most important European trade route – from Paris via Frankfurt and Leipzig to Nizhny-Novgorod – meant that the medieval imperial city was well integrated into international trade routes which, centuries later, would find their modern equivalent in high-performance infrastructure. Today, Frankfurt is one of the world’s most important hubs for road, rail and air transport and for data transfer.
Start of the modern era
With the advent of the “Gründerzeit” era in the late 19th century, things began looking up for Frankfurt’s trade fair business. The primary reason for this was the new type of industrial technology exhibition. The first World Exhibitions in London (1851) and Paris (1855) heralded the start of this new type of national exhibition. Frankfurt also took part in this boom: industrial exhibitions, cooking exhibitions, agricultural exhibitions and the first automotive exhibitions – not to mention the hugely important International Electrotechnical Exhibition of 1891 – all took place here and met with a tremendous response. These exhibitions – in conjunction with the modern sample fair concept – can be seen as an early incarnation of the specialised fair, otherwise known as the “Frankfurt principle”. Even in these early shows, there was already a clear separation between different fields and sectors, divisions that would become a central factor in the subsequent development of Frankfurt’s trade fair policies. One thing was very clear after the first major exhibitions: for such mammoth shows – not to mention the increasing number of large-scale cultural events like the?Deutsches S?ngerfest?(German Song Festival) or the?Deutsches Turnfest?(German Gymnastics Festival) – the city urgently needed more and larger buildings. The outcome of this realisation is well known, the construction of the Festhalle marking the creation of one of Europe’s largest exhibition halls. It is the cornerstone of Ausstellungs- und Festhallen-Gesellschaft mbH, the company founded in 1907 that is now known as Messe Frankfurt GmbH.
While the development of the new exhibition business was temporarily interrupted by the First World War, future Mayor Ludwig Landmann pointed the way forward in 1917 with the presentation of his business plan, which assigned trade fairs a central role in the development of the city and its economy. As soon as the war was over, preparations began for the International Import Fair, which opened on 1 October 1919.
In 1920, the “Frankfurt principle” saw its first systematic application with the Frankfurt Spring Fair, and it became an important foundation for the success of Frankfurt's international trade fairs. In the same year, the company was renamed Messe- und Ausstellungs-Gesellschaft mbH.
Frankfurt profited from the vibrant and sometimes hectic trading that took place during the 1920s, and from the city’s propitious location near the French occupation zone. The Frankfurt trade fair expanded, establishing itself as an “all-round exhibition” with particular strength in the textiles and consumer goods sectors.
The 1929 Spring Fair marked a temporary end to the development of Frankfurt's universal fairs, for “Black Friday” and the global economic crisis gave rise to new types of trade fairs and exhibitions, and was followed by the development of specialised trade fairs and exhibitions.
The years during the Nazi regime
With the assumption of power by the Nazis and their implementation of autarchic economic policies, trade fairs and exhibitions were subsumed by ideology, and economic aspects became less important. The most important milestone in the company's development was ACHEMA’s commitment to Frankfurt in 1937.
Plans to expand the exhibition grounds were frustrated by the Second World War. Following Reichspogromnacht (Night of the Broken Glass), the Festhalle was used as a provisional prison for more than 3,000 Jewish citizens of the City of Frankfurt and the Rhine-Main region. They were deported to the Buchenwald and Dachau concentration camps.
Further reading (German only): 100 Jahre unter einer Kuppel: Die Geschichte der Festhalle Frankfurt, Dr. Thomas Bauer et al., Messe Frankfurt (Publisher) 2009, ISBN: 978-3981298000
Memorial plaque commemorating the victims of the Reichspogromnacht
There is a bronze plaque with the following inscription in the Festhalle forecourt and another on the Rotunde:
“In the days following the Reichspogromnacht (Night of Broken Glass) between 10 and 13 November 1938, more than 3,000 Jewish citizens from Frankfurt and the Rhine-Main region were rounded up in the Festhalle, detained and severely abused by?police, SA and SS officers, and subsequently deported to concentration camps. In the years that followed, many of them were murdered. The City of Frankfurt am Main commemorates the victims of terror and tyranny.”
By 1945, 95 percent of the exhibition grounds had been destroyed.
New beginning and the "Frankfurt principle"
When Mayor Kolb announced on 25 August 1946 that Frankfurt was “going to be a trade fair city once again”, this was because he believed that reconstructing the trade fair would send a positive signal and help to regenerate the entire city. The Frankfurt Trade Fair, held from 3 to 8 October 1948, carried on the tradition of Frankfurt’s international trade fairs held between 1919 and 1929, playing host to 1,771 pioneering exhibitors, of whom 46 were from outside Germany. A total of 32 different industries presented their goods – ranging from textiles and machines to foodstuffs, drinks and tobacco – over a total of 60,000 square metres of exhibition area in provisional lightweight constructions, tents or simply in the open air. More than 300,000 visitors were able to obtain a comprehensive overview of the full range of products on offer in the three western zones of occupation. The economic and psychological impact of this first autumn trade fair was enormous, both with regard to stimulating foreign trade and for the reconstruction and expansion of the exhibition grounds.
Another way in which the International Frankfurt Trade Fair helped to shape the modern-day Messe Frankfurt was that the increasing diversity of products on offer soon created a trend towards greater specialisation of trade fairs, the “Frankfurt principle”. The trend was kicked off in 1959 by Interstoff, a trade fair for apparel fabrics, with the first ISH (Sanitation and Heating) following suit in 1960. In 1971, home and household textiles were allocated their own trade fair, Heimtextil, while the cancellation of the IAA in the same year led to the development of Automechanika for automotive workshops and suppliers within a few short weeks. Musikmesse was launched in 1980 and the International Spring Fair was reorganised into the independent Premiere and Ambiente trade fairs in 1990. In 1996, Premiere was split up into Paperworld, Beautyworld and Christmasworld, while the Autumn Fair was rechristened Tendence.
Today: High-performance centre for the global marketing
The bustling market for goods of the medieval world has evolved into a high-performance centre for global marketing. The world’s leading trade fairs for consumer goods, textiles, automotive technology, architecture and technology all have their home in Frankfurt am Main. Messe Frankfurt has exported successful brands such as Ambiente, Heimtextil, Automechanika, Light + Building and ISH around the globe, creating a global marketing instrument with the same high standards of quality for SMEs in particular. Frankfurt’s trade fairs are continuing to develop and thrive, with new ones being added all the time. At the same time, the range of services offered by Messe Frankfurt is continually being expanded through digital facilities, providing essential added value to customers.
Since 2020, the negative effects of the Corona pandemic have also been reflected in the business performance of the corporate group: Owing to the global coronavirus pandemic and the ensuing travel restrictions and quarantine regulations, physical events around the world were cancelled or restricted locally. Events under the Messe Frankfurt umbrella had to be cancelled or postponed. A series of events were held as additional digital formats or as hybrid events.
Messe Frankfurt was and is the city’s “nerve centre”, a term that refers to its positive socio-economic impact. Trade fairs always generate additional revenue for Frankfurt and the surrounding region – be it for hotels or restaurants, stand construction companies or taxis. This means that Messe Frankfurt makes a direct contribution towards safeguarding jobs in the Rhine-Main region. This is evident from a study on the positive socio-economic impact, conducted by Munich University’s independent Ifo Institute for Economic Research in 2017. Messe Frankfurt generates purchasing power of €3.6 billion outside the company’s exhibition grounds. Its trade fair business is responsible for some 18,500 jobs in Frankfurt, and a total of approximately 33,260 jobs in Germany as a whole. This makes the company a jobs engine for Frankfurt, Hesse and the entire Federal Republic of Germany.
The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. The Group employs approximately 2,200* people at 28 locations around the globe.
With boundless passion and a wealth of experience, we have been active in the international trade fair business, both in Frankfurt and worldwide, for some 800 years. From automotive to logistics, from textiles to music, from energy efficiency to security, from homes to beauty – Messe Frankfurt’s programme of trade fairs, congresses and other events is extremely comprehensive. With our events we meet highest quality standards and create global interfaces between the industry, commerce, politics, services and consumer goods sectors.
The right people, the right encounters at the right place – this is the basis on which we design our events. We look forward to having you on board as a guest, customer and partner
Messe Frankfurt – the marketing and service partner for trade fairs, congresses and other events
Within the framework of our ‘Fairs & Events’, ‘Locations’ and ‘Services’ business segments, we serve our customers’ interests by creating successful platforms for interaction with services from a single source.
Fairs & Events is where we bundle our international interaction formats After the pandemic-related restart in April 2022, 310* trade fairs, congresses and events around the globe were organised under the umbrella of Messe Frankfurt including 110* trade fairs or exhibitions.
We know exactly which future trends are of burning importance to our customers and have close ties with business and policymakers. We are expanding our expertise in defined industry sectors and helping our customers achieve their growth targets with specialised innovation
We concentrate our host expertise in our Locations business field. Every year, our exhibition grounds in the heart of Frankfurt play host to some 250 events. Be they congresses, exhibitions, concerts or other events, we can accommodate event formats of all kinds and sizes with our highly flexible locations. All our venues enjoy excellent connections, and in addition to Messe Frankfurt’s Congress Center and Kap Europa congress venues, we also feature the historic Festhalle multifunctional arena.
领英推荐
Worldwide sector expertise with strong trade fair brands
Finding the right business partner
Both as everyday utensils and design objects, they are an important economic factor. They can also contribute pure emotion to our lives. Globalisation, digitisation and new distribution forms are changing the industry at a breakneck pace. With a brand family that includes Ambiente and Beautyworld, Messe Frankfurt has the internationally leading business platforms that help business take advantage of the opportunities of the future.
s – at Messe Frankfurt’s international innovation platforms.
We act as an interface between supply and demand and between trends and markets. Messe Frankfurt offers tailor-made trade fair formats worldwide with an international target audience. As a reliable marketing partner, we are synonymous with performance, quality and trust. This can be seen from the success of our customers.
We act as a marketing partner to our customers in the following industry sectors:
Digitisation, networking, safety and security are some of the most pressing issues of our time. Messe Frankfurt has 26 events in Europe, Asia and South America that address these themes and offer key solutions. They provide innovative interaction platforms for efficient building management, intelligent networking, security of supply, design and sustainable usage of scarce resources, namely energy and water. The two international flagship events ISH and Light + Building are of particular interest here.
Messe Frankfurt is one of the world’s leading organisers of events for the growth field of civil security, with eleven events in Asia, Germany, the Middle East, Russia, South America and East Africa. We have responded to the growing global market in this sector by offering an excellent means of gaining access to the world’s most dynamic regions with international brands such as Intersec and Secutech.
The increasing scarcity of fossil fuels, growing global energy demand, access to clean water, waste disposal and recycling are all amongst the major challenges facing the world in future. These challenges are also creating new opportunities in these markets worldwide. The world needs intelligent technologies and innovative companies. Eco Expo Asia is an example of the platforms we offer throughout the world to foster exchange in the growing market for environmental technology.
Sustainable and responsible food management for a growing global population presents challenges for which the industry has concrete solutions. Innovative ways of ensuring the safe, secure, efficient and economical production and packaging of food are the focal point of our four trade fairs for the food industry. The industry's top themes are resource efficiency, production optimisation, food safety, digital solutions and food trends. With IFFA, an event that has been taking place since 1949, Messe Frankfurt is responsible for organising the international flagship event for the meat industry in Frankfurt am Main. The company’s other three events in this industry are located in China and Argentina.
With the ever-increasing importance of Industry 4.0, digitisation, safety, security, textile care and cleanrooms have become essential components. Messe Frankfurt events throw a spotlight on industry’s latest innovations in key fields, creating the ideal platform for discussions with business partners and customers. With Texcare International in Frankfurt, Texcare Asia in Shanghai and various conferences taking place under the Texcare Forum brand, Messe Frankfurt has established a presence in strategic markets for textile care, while the specialist Cleanzone fair focuses on hygiene and cleanroom technologies.
Automation and digitisation of production and processes: These are the challenges facing exhibitors and visitors at our trade fairs for the Electronics & Automation Technologies sector. With SPS (electric automation), SMTconnect (systems integration in microelectronics) and PCIM (power electronics, intelligent drive technologies and energy management), Mesago Messe Frankfurt is responsible for the most important forums for their industries internationally.
Intelligent process optimisation, complexity and agility: Messe Frankfurt provides focused B-to-B platforms for each of these fields in growth regions worldwide. These include trade fairs and congresses, such as Formnext for additive manufacturing and intelligent production processes as well as Wire & Cable Guangzhou for the wire and cable industries.
Messe Frankfurt created the ‘Texpertise Network’ to bring together its expertise as global market leader for organising trade fairs and other events for the textile industry, including leading international trade fairs such as Heimtextil, Techtextil, Texprocess, Texworld and Intertextile. We showcase the trends and themes that are driving the textile and fashion industries at about 60 trade fairs worldwide with more than 23,000 exhibiting companies and over 600,000 trade visitors. Be it Berlin, Buenos Aires, Frankfurt, New Delhi, New York, Paris, Shanghai, Tokyo or Addis Ababa – we create momentum for the entire textile value chain.
The megatrends of digitalisation and decarbonisation are fundamentally changing mobility and logistics. Alternative drives, autonomous driving and connected vehicles are the hot-button topics in the sector. At our international trade fairs such as Automechanika, which has a global presence with 13 events, it is not only the key accounts from the automotive sector who engage in dialogue.?We also offer industry, workshops and the trade the right meeting format to exchange new ideas and technological developments for the future of mobility. Not to mention events in the fiels of commercial vehicles, aircrafts, boats, bikes motorcycles and logistics.
Shows and other forms of live performances are taken to a new level of experience. This is made possible by technology and services relating to production, staging and digital networking. The international Prolight + Sound brand showcases the latest industry trends. This is where decision-makers, planners, creatives and visionaries get together with current and future professionals.
Key figures of Messe Frankfurt
Company figures at a glance
Messe Frankfurt is a global company. The company and its head office are based in Frankfurt am Main. The Group has 28 subsidiaries and employs approximately 2,200* people worldwide. Some 150 “Made by Messe Frankfurt” trade fairs and exhibitons are held at more than 50 locations around the globe. Messe Frankfurt’s strategic orientation is towards long-term and sustainable growth.