My First General Assembly Lecture!

My First General Assembly Lecture!

Christopher Melotti Christopher Melotti

Christopher Melotti

??Brand Comms Consultant. Marketing Advisor. Strategic Copywriter. Presenter and Speaker. ??I ensure businesses & professionals build strong reputations & dominate their markets?? Let's do phenomenal things together!

发布日期: 2016年10月15日
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Last Thursday, I presented my first Marketing and Copywriting class, "Doing Copywriting Right: Engaging Your Audience" at General Assembly in Sydney, to a full class- and I loved every second.

You can find my General Assembly page, here:


It was an hour and a half lecture, where I covered the following topics:

  • What copywriting is
  • Why it's crucial in business today
  • The difference between good and bad writing
  • How writing is a critical element in your Marketing strategy
  • Using copywriting effectively
  • How to improve your writing
  • Writing to communicate with your audience
  • Content creation in it's many forms
  • Working with a copywriter
  • Tips and tricks

What a fantastic experience and opportunity getting to present to a group of enthusiastic people embarking on their marketing and copywriting journey!

Thank you General Assembly! I look forward to my next presentation in December, this year!

Christopher



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