My DataCamp course is live

Very happy to share that my DataCamp course "Survey and Measure Development in R" is now available. Check it out here -- the first chapter is free:

From the course description:

How can we measure something like “brand loyalty?” It’s an obvious measure of interest to marketers, but we can’t quite take a ruler to it. Instead, we can design and analyze a survey to indirectly measure such a so-called “latent construct.” In this course, you’ll learn how to design and analyze a marketing survey to describe and even predict customers’ behavior based on how they rate items on “a scale of 1 to 5.”

Oh, the things that you will learn in this course!

You’ll wrangle survey data, conduct exploratory & confirmatory factor analyses, and conduct various survey diagnostics such as checking for reliability and validity.

About DataCamp:

DataCamp provides online data science learning services to 3.3 million users in over 190 countriesand 1,000 business customers including Airbnb, Kaiser Permanente and HSBC.