My Credit Leads Powered by PCG Digital - Mays Insights
This article was written by our Chief Revenue Officer, Brian Larkin
It’s great to be back with you on the Auto Insights Newsletter, turning the corner towards DMSC in Austin next month. As we gear up to make this incredible annual conference a tremendous success, there are even more exciting things happening in the world of PCG.
Last month’s edition touched on how adapting to the ever-changing industry isn’t just the key to success, but to standing out, as well. When it comes to overlap in the automotive space, you may be hard-pressed to find an avenue that allows you to differentiate your dealership from the pack, but PCG and I are here to help gather the difference-makers and relay them to you.
Take the Lead with PCG’s Latest Innovation
No matter what type of marketing you look at, there’s always going to be a push towards innovation to elevate the customer experience. The PCG Digital team and I are proud to introduce the latest one: My Credit Leads.?
When a customer sees “pre-qualify now” on your website, they’re counting on you to keep your word: instantaneous service with no strings attached. Many of the standard pre-qualification processes include a hard credit pull, which could serve as a major deterrent for many – people may want to know if they qualify for a vehicle they’re interested in, but not at the expense of a chunk of their credit line.
My Credit Leads changes the game by offering a true and complete pre-qualify button that’s easy to incorporate into any online consumer form, resulting in high-value leads and utilizing a soft credit pull. Use our pre-built lead system or customize it to only include what’s most important for your dealership. This customizable tool can be what your sales team is looking for to generate leads and distinguish yourself from the competition.
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Like every other agency out there, PCG is looking to refine the periphery and integrate new solutions. By embracing My Credit Leads, you can assist your customers in a transparent, effective way that outmatches the traditional pre-qualification button.
As an early adopter of this system, you can “take the lead” (pun intended) in cutting-edge marketing solutions, and of course, we’ll keep you in the loop on any additional resources you can add to your marketing toolbox.??
Discuss My Credit Leads and More With Us in Austin!
If you’d like to go more in-depth about PCG’s latest innovation or anything within the automotive marketing industry, we’d be more than happy to connect with you at DMSC next month! We’re in the home stretch, so if you haven’t bought your tickets or booked your stay, now’s the time to do so!