My Copy SUCKS big time!

 My COPY SUCKS......  Just wanted to let you know!

So why would I tell you....

I’m putting together some new LinkedIn training products & sales pages but really struggling with what to actually write. 

I’ve been so used to doing everything myself in my business & not needing help....

You know what I mean, right?

I’ve been thinking about LinkedIn problems & solutions I offer, writing, tweaking, re-writing....

but still drawing blanks on the right words to use …...

 I thought I knew the principles but I just keep going round in damn circles!

And then BANG I saw a post on Facebook from Bret Thomson which was offering discount copywriting!

OMG it was the Right MESSAGE at the Right TIME!

 … Or so I thought.......

Having someone write the copy for me... what an appealing solution!

That's it ......

I thought about the parts of my business which needed copy written - LinkedIn posts, Facebook posts, Facebook advertising, emails, blog posts, letters to customers and the list goes on....

How was I going to choose what I needed!!

So while working out the most important copy to have written...

I received an email in my inbox from Bret which excited me even more!

 I was going to give you an overview of the email, but I can't re-write it any better so here’s the email from Bret in its entirety ....

Bret’s Email

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Just got off the phone with a friend – another savvy business owner…

In short… He knows his copy SUCKS.

And he knows it needs to be fixed – fast!

So I told him…

“Mate, why don’t you just pay one of my copywriters to do it for you?”

“Not interested”, he said. “I’d prefer to make an investment in having YOU teach me and critique my copy, so I have the skill for life”

Smart dude.

But the time it’ll take me to coach him one-on-one would be taxing from my part.

And expensive for him.

He persisted.

“All I need is a string of 20-minute calls to tell me where I’m going wrong and how to fix it.”

Still, as much as I love mentoring people on my favourite subject…

…To be blunt.., It has to be financially viable for both of us.

And yeah, although the monetary payoff will be exponential for him in the long run…

It’s still a big undertaking if I’m only teaching one person.

But he pressed on…

Anyway.

It got me thinking…

Me doing one-on-one mentoring does not excite me a great deal…

Whereas…

Me doing a mini-mastermind for 4 or more people over 8-weeks…

This does excite me.

It’s more my style…

Only reason I’m emailing you now is because of two reasons…

1.  I’m curious to see if anyone else thinks like my not-so-crazy friend and wants me as their weekly copywriting coach?

1. I’d kinda really like to help him, but I won’t do it unless I have a group of 4 at least

And don’t worry…

This is the only email I’ll send about this.

I’ll either get a response and move forward with a handful of people…

Or life will go on…

Okay…

Decision time…

Do you want me to send you info on an affordable copywriting weekly-mastermind group that'll last for 8-weeks?

Reply with, “YES PLEASE” if you are.

Or “Nope, sounds stupid” if you’re not.

I’m cool either way…

Oh, and in case you’re sitting on the fence with this…

Here’s a quick list of reasons why it’d be worth your while (if I could be swayed)…

1. It’ll be laughably cheaper for everyone (1/4 of the price, or more if over 4) 

1. You’ll get 4 X’s the value by watching me critique everyone’s copy as well as your own each week 

1. It’ll save you hemorrhaging piles of adverting cash by having ME critique your copy BEFORE it goes to market 

^^ That last one as huge by the way ^^ 

1. You’ll get strategic advice from me on how to best dominate your industry 

1. You’ll connect with other members who could possibly refer clients to you and also give feedback on your copy 

1. You’ll get my copywriting-files, templates, and advanced marketing insights working in your biz each week 

1. By the end of 8-weeks you’ll have one of the highest paying skills that’ll pay you for LIFE!

 So…

Are there at least 3 others to share this experience with my not-so-crazy friend?

Would you like to boost your skills to punch out engaging emails, Facebook ads, video scripts, sales letters and more?

Hit reply and let me know your thoughts and I’ll reply with the details.

Think big. Be different.
Bret

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So my take on Bret’s email……

 I love mastermind groups - they provide so much hands on learning!

The opportunity to get into Bret’s head weekly..... wow!!

… a range of eyes seeing your business from a different perspective providing new ideas….

Invaluable ....

The genuine closeness & strong relationship building that comes from being in a small group… can’t be beaten! 

Swipe files & templates - how much time will that save!!

 So if you're feeling like me, that your copy is letting you down….

……. frustrated & thinking ‘OMG I Need HELP’!

Let’s get rid of our copy that sucks…..... together!

Leanne Isaacson is the Aussie LinkedIn Lady - the most connected woman in Australia with over 28,000 connections

Bret Thomson is one of Australia's highest paid copywriters & mentors