NOT MY CIRCUS, NOT MY MONKEYS

Welcome to the world of 360 marketing, where everything, everywhere, happens all at once (totally referencing the movie). On the same day, a typical marketer may have to submit design briefs, attend shoots, brainstorm a campaign, and somehow remember to drink enough water. Chances are, in the midst of all that, someone will ask you for your input on a completely unrelated matter.?

While a marketer’s mind would have almost no real estate to take anything more in, there’s a certain temptation to get involved in more stuff. Creative abilities are often falsely advertised as a natural talent that one may possess or not. However, that’s often not the case. Working as a creative and trying to be a good one often means you try to do as many new things as possible. On the other hand, sometimes that’s a lot easier said than done.

NOT MY CIRCUS, NOT MY MONKEYSWhile you’re juggling different tasks along with less Tom Hanks’ “You’ve Got Mail” notifications buzzing in the background, it is difficult to invest your energy in tasks/projects you’re not originally responsible for. But, if, and only if, you have the mental capacity for it, don’t fight the temptation to learn something new. New projects/tasks mean new things to learn. More learning means you’ll be better prepared for future endeavors as a creative. This does not negate the fact that sometimes, you just can’t take on anymore. When that happens, you shouldn’t jeopardize the quality of the work you’re actually responsible for. If it’s not your circus, they’re not your monkeys, no matter how fun monkeys can be to play with.