My Business is Deeply Personal

When I ask entry-level job candidates why they’re interested in healthcare PR, they always say something like, “I feel like it would be more meaningful than other areas,” or “I love science, and/or I want to help people.” Sometimes something deeper underlies these responses, and sometimes people just go into this niche area because it may be a quick route to a job.

I have given this question a lot of thought for myself lately in moments of introspection. More specifically, I’ve asked myself why I want to have my own consultancy, and why I especially want to help early stage life sciences-oriented companies succeed?

The answer comes down to this. I want my kids to live well-informed and healthy lives. My mother died over 30 years ago, when I was 15. My father died when I was 30. Both had underlying cardiovascular issues, but the reasons for their untimely deaths were largely due to a lack of knowledge about their conditions. My mother in particular was skeptical of doctors, so she avoided physicals of any kind, made some poor lifestyle choices, and was genetically prone to hypertension. She was therefore a walking time bomb. However, the evidence would have been in front of her face if she knew then what we now know about cardiovascular disease, whether she saw a doctor or not, and could have therefore been more assertive in pursuing preventative care.

Even with all of the medical and scientific progress made in the past few decades, there is still a long way to go in the prevention, treatment and cure of most diseases, and providing people access to understandable medical information that enable them to make well-informed decisions. Many of the companies I work with have the ability to change this...

Go here to continue and view the full article: https://www.raliancecommunications.com/post/my-business-is-deeply-personal.