My Brand Voice according to Chat GPT

The 5 Brand components of The Value Innovator

1. Values

- The brand stands for practical, proven, and applicable business insights.

- The core values of the brand are knowledge, experience, expertise, simplicity, and applicability.

- The brand wants to make a positive impact in the world by making business improvement and leadership knowledge accessible, understandable, and applicable for busy leaders, whether they are leading small, medium, or large companies.

2. Personality

- The brand's personality can be described as experienced, knowledgeable, conversational, practical, and somewhat humorous.

- The brand's key traits include being informative, relatable, pragmatic, and experienced.

- The brand wants to be perceived as a trusted and approachable source of business insights.

3. Target Audience

- The content is aimed at busy leaders, board members, directors, and entrepreneurs who are involved in business decision making.

- The demographics of the target audience are likely to be middle-aged to older adults who hold leadership positions in various types of companies.

- The values and interests of the target audience revolve around business improvement, leadership, productivity, profitability, and people management.

4. Key Messaging

- The brand wants to communicate that strategy doesn't have to be complicated, but it does have to be deliverable.

- The key benefits of the brand's services are practical and proven insights, derived from years of experience in various business environments.

- The brand uses conversational, accessible language with a touch of humor.

5. Writing Styles

- Sentence structure: The brand uses a mix of short, punchy sentences and longer, more complex ones to balance readability with detailed information.

- Vocabulary: The brand uses everyday language, making the content approachable and relatable.

- Grammar: The brand uses contractions, providing a conversational and casual tone. The voice is generally active, keeping the content dynamic and engaging.

- Punctuation: The brand uses question marks to engage the reader and provoke thought, and periods to assert authority and knowledge.

- Formatting: The brand seems to use a mix of different formats, including lists and individual stand-alone sentences to highlight key points or questions.

Well, the ‘bot’ seems to have captured my brand essence wouldn’t you say, but I won’t be asking it to write any of my blogs anytime soon – it just doesn’t have my experience.