"My brand is everything I asked for and more..."

Karen Ingram has a new programme to reduce back pain using a revolutionary method she has developed herself after years of working in the wellbeing industry. She had come up with the empowering name 'Back Hero' for this business - inspired by the Hero Shrew which has the strongest spine in the animal kingdom. 

As she explains..."Once you understand pain, you can begin to make plans, explore different ways to move, improve your fitness, eat better, sleep better and do more. We work with people with chronic back pain to take back control and be their own 'back hero'".

Karen came to InnerVisions ID because she knew she wanted a brand that was going to stand out in her industry. The third part of The VISION Process (TM) is where we conduct a competitor analysis and together discover the visual cues; norms and clichés. Norms help you identify the sector easily as you scroll...clichés are what everyone is doing, so if you do the same, you will blend in. 

We started this 'Stand Out' phase by looking at chiropractors and back specialists. 

The use of greens and blues is a wellbeing industry 'norm' as in colour psychology they denote healing or growth, caring and professionalism - and this sub-sector was no different as you can see...and we also discovered that virtually *every* back specialist used some version of a spinal column and/or someone clutching their torso in back pain... 

Karen was already using a clip-art cut-out of 'Nosey the Shrew' to explain the concept of nociceptors. A nociceptor ("pain receptor") is a sensory neuron that responds to damaging or potentially damaging stimuli by sending “possible threat” signals to the spinal cord and the brain.

Whilst we decided to keep a gentle blue/green colour to align her brand within her industry norms, we broke the rulebook for everything else. Karen wanted a hand-drawn Hero Shrew character to add charm and personality to her brand and to help explain this concept, but she never thought of having Nosey in her actual logo! The quirky typeface we chose also reflected her different and user-friendly approach to the subject.

The brand for Back Hero looks markedly different from every other company in this space, communicating a different approach immediately and creating a stand-out brand in this field. The strapline 'Get your life back.' summarises the simple but powerful transformation that Karen's method gives her clients. 

Karen fell in love at first sight with her new brand, just couldn't stop smiling on the day - and she's been having loads of fun applying her branding ever since.

Wow! If you have ever wondered if it's worth investing in your brand and branding then you should, and don't hesitate to work with Sapna. I just launched a new programme, Back Hero. "I know!", I thought, "I'll get a quick logo done on fivver". I wish I could share what the result was (but it's too embarrassing!).

Fast forward to now and I am so proud of my branding, colours, logo, my little character 'Nosey the Shrew'. My website looks amazing, I can easily apply the colours and branding to lectures, slides, handouts. 

One full branding day with Sapna and I left with everything I needed (in terms of brand assets). My brand is original, quirky, authentic and everything I asked for and more. If you want to be proud of your brand and for it to do its job, then the only person to work with is Sapna."

If you are interested in finding out more about our One Day Brand Workshops, working 1-2-1 with me to create your brand in just one day using our award-winning VISION Process, book a 30-min call with me… and let’s see what we can do.

THE PAIN LECTURES - Knowledge and movement are the two most effective solutions for long term back pain. In three sessions you will not only learn about the biology of human pain but be able to action practical steps to get you moving away from pain and towards getting your life back.

Monday 19 & 26th April 18:00 BST (UK summertime)

Get in touch with any questions [email protected] 

https://www.backhero.life/The-Pain-Lectures