My biggest announcement to date (+ behind the scenes)

It is 8:42pm as I write this from bed, in my housecoat, next to a handful of Unreal Snacks coconut chocolate bars (not sponsored but totally open to it ??) because I am a stressful snacker.

I am going to be honest & say this is easily one of the hardest things I have ever done.

The doubts.

The fears.

The late nights.

The uncertainty & guessing.

But I am so proud and excited to finally announce that doors are open for my first personal branding cohort - The MAGNITUDE Method!

It starts next Monday.

In the past 5 years on social media, I've generated 500M + impressions and nearly 300k followers.

I also was able to have amazing opportunities show up for me when I closed down my business & filed for bankruptcy in April - all because of my personal brand.

But the coolest part is the community I've been able to build & the impact created through my content.

Now I want to teach others how to do the same.

I want to pour my thoughts into this newsletter but it'll sound like a lousy ramble you hear from a relative at your annual family reunion.

So, I'll try to keep it short and sweet.

The cohort (if you sign up for the FIRST group):

• Will be 6 weeks long
• Has 2 lessons a week + a weekly live Q&A with me
• 12 MONTHS FREE OF COMMUNITY ACCESS ($1200 value)
• 50% discount as a thank you

Learn how to build your personal brand rooted in authenticity, guided by a methodical approach to drive business growth, visibility, and lasting impact.

This is for ANYONE; whether you're working corporate, or an entrepreneur...

If you want to build a personal brand on LinkedIn (and/or other platforms) the MAGNITUDE Method is for you.

You can secure your spot here (limited spots remaining and doors close this SUNDAY until 2025!)

?? you will also find a video with more information on it.

Next group in 2025 won't get the same pricing or community access*

My team & I have been working non-stop on this project for the past 6 months, and I really believe in the mission of helping people step into their most authentic selves.

There's lots of courses and personal branding coaches out there preaching algorithm hacks and virility tricks, but I believe that authentic stories/brands are far more powerful and don't have a shelf life.

I've always marched to the beat of my own drum, and I think there's a lot of value in doing so.

You can be different too, and create a brand that helps you achieve all of your goals.

Your story matters.

I hope to see you in the MAGNITUDE community!

Much love,

Erica

P.S. This is the third time I've rebranded my LinkedIn newsletter (and hopefully the last for a while) so I would like to formally apologize for the indecisiveness. Appreciate you being here & wishing you a beautiful week ahead.