My best business ideas begin in my bullet journal
Where do your best business ideas begin? For me, it has always been in my bullet journal. I've used a bullet journal - in some form or another - for over 10 years. I can't imagine working without one.
At OnePoint we're realigning our company's website to better represent our current goals and opportunities. The process, as always, began in my journal. Scratching out ideas for copy, sketching concepts. Then I moved those into Apple Notes to refine the language, cut out unneccessary words or phrases, and create a concise vocabulary to explain our value proposition to our customers.
From there I wireframed a few landing pages using Apple's Freeform app (which is quickly becoming a versatile tool that comes free on any Mac). We use Adobe's entire suite of applications but I find that starting simple and letting the ideas build over the process can help you from moving to production too quickly. Like letting soup sit and simmer to bring out the flavors.
Once the ideas, copy, and basic wireframing have been solidified I ask the real professionals for help. At OnePoint our Creative Director Vanna Griffin takes over and starts to bring all of these pieces to life. In this case she used Adobe XD, stock photography, AI-image generation with Midjourney, and a collection of libraries she's built over time to create crisp, well-designed landing pages for our new website. They look really great. (But I can't show them just yet!)
With these high-resolution views of our new webpage now that team can provide solid feedback by viewing something real and tangible - as it would be seen by the customer. Bringing those original ideas and sketches to life removes the ambiguity of the creative process, helps other team members see clearly the vision you originally had. From there, the resources can be coded and built for the web.
I'm looking forward to sharing our new realigned website soon.
领英推荐
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If you would like branded journals for your business, like you see in this post, please reach out to us at OnePoint.?
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Vice President, Sales & Marketing at One Point Inc.
1 年Agree! Me too ????
Accounting Professional
1 年Nice warehouse shot there!