My Beginner’s Guide to LinkedIn Part 2 – Winning Quality Clients using LinkedIn Lead Generation

Hi, I'm Nick - welcome to the latest edition of my newsletter. Thank you to everyone who has subscribed already, and a warm welcome to my newest subscribers.

My passion lies in helping professionals build effective sales pipelines using LinkedIn, by getting connected to their dream clients. Known as??????? ?????? ????????????????????, I’m a Marketing Consultant and Expert in Social Selling and Lead Generation, as well as a bestselling author, and creator of workshops and online courses on LinkedIn.

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In this week's newsletter, I'm sharing My Beginner’s Guide to LinkedIn Part 2 – Winning Quality Clients using LinkedIn Lead Generation.

In part 1 of my Beginner's Guide, I focused on the importance of creating a killer LinkedIn profile to impress your?ideal clients?from the outset, optimised to boost your discoverability.?If you haven’t done that already, I want you to stop right there!?Go back and check out?My Beginner’s Guide to LinkedIn Part 1 – Creating a Great LinkedIn Profile, and put my advice into practice. Only then will you be ready for Part 2, to start using LinkedIn to win quality clients for your business.?This is known as LinkedIn?lead generation.?It’s the process of identifying and nurturing prospective clients who may be interested in your services or products. LinkedIn lead generation is a form of?social selling, where you use social media to interact and engage with your prospective clients.

That might sound daunting – but don’t worry. I’m here to guide you through the process, and soon you too will be confidently prospecting like a pro!

How to Use LinkedIn to Win Clients – The Right Way

There are plenty of misconceptions about the?right way?to use Linkedin to win clients. You’ve probably seen some shocking examples. I get spammed all the time by people trying to sell to me, or who offer me free stuff. They haven’t taken the time to understand my business or my needs and interests. There’s no bigger turn-off, and nothing is more likely to make me hit the disconnect button!

Instead, it’s about finding the right people and building rapport and trust as the basis for a long-term professional relationship. By following my simple steps, you’ll be able to grow your professional network and convert your prospects to valuable long-term clients who are aligned with your business.

Let’s take a look step by step at the method I developed to grow my own business – my?‘4C Method’?for Prospecting Like a Pro. It’s my own proven approach to LinkedIn lead generation – and it won’t cost you a penny, as it’s all done using the free version of LinkedIn.

My 4C Method

Collect

The first stage –?Collect?– is where you search for targeted prospects – your ideal clients.

Instead of focusing on?connecting with lots of people?just for the sake of it, the key is to find people who are closely aligned with your products or services, and who you’ll enjoy working with.

I’ve created a blog article on using a clever technique called?Boolean Search?to find the right people, which is well worth a look. It might sound intimidating, but once you’ve mastered it, it’s pretty straightforward. It could save you a lot of time and effort!

This is the most difficult stage of your LinkedIn lead generation campaign – get it right and the rest is easy.

Connect

Once you’ve identified your prospective clients, the next stage of my 4C Method is to?Connect.?A vital part of the LinkedIn lead generation process is to start the relationship as you mean to go on.

The aim of sending a LinkedIn connection request is to get accepted by your prospective client. Nothing else. No selling, no pitching.

Start by sending a personalised connection message when you invite someone to connect with you on LinkedIn. The key is to make the messages personalised and feel quite natural.?Spend 10-15 minutes daily connecting with 10-15 targeted individuals – you’ll soon have a high-quality network aligned with your business objectives.

There are plenty of great resources in my?Complete LinkedIn Mastery Course?that you can use and tailor to help you get the wording right if you find this difficult.

Within 2 days of making a new LinkedIn connection, send a welcome message – even if they invited YOU to connect. The goal is to let your new connection know that you are a valuable connection who can help them. It’s the start of a two-way conversation.

To read the rest of this article, where I'll guide you step by step through the final 2 stages - 'Converse' and 'Convert' - of my '4C Method' for Prospecting Like a Pro, follow?this link to my website. You'll also find plenty of resources to help you get the most out of LinkedIn, including?this LinkedIn Best Practices checklist.

I hope you've enjoyed this newsletter, and that you've learned something new. I'd love you to subscribe and share my newsletter - make sure you come back for more top tips on getting the most out of LinkedIn!

And don't forget to check out my FREE?Masterclass?- please feel free to recommend it to anyone who might benefit.

If you need more help or advice with anything LinkedIn related, I’d be delighted to hear from you. Please send me a DM on?LinkedIn?or email me at?[email protected]