My Bad

My Bad

The fact that you’re marketing yourself and your agency online is important. (If you’re not, I’d equate that to having a phone ring in your office, with a customer on the other end, and you simply ignoring it).

But being on line is only the beginning. Design your social media and online marketing tools to simplify, not complicate, the process of getting to know you. Avoid these potential “My bads”:

1.??????Irrelevant Marketing:?Are you sending emails about products for which they wouldn’t have any interest? Are your Facebook posts appropriately targeted? Hit them too many times with information they don’t want and you’ll lose them before delivering content that does matter to them.

2.??????Making follow up difficult: Be certain you include additional information on your website, on YouTube and all social media sites so they can re-read or find more detail. Be certain that they know who to contact for more information and make sure you offer both email and phone contacts.?And…when they contact you, follow up quickly.

3.??????Hiding the humans: How many times have you called a business, only to be directed back to their website? You have to suffer through a list of options before ever getting a human. It’s likely those who are calling have already searched your website. Let them talk to a person, not listen to a long speech by a computer.

4.??????Playing coy: Many sites request contact information before providing any information. Of course, some of your content may need protection from prying eyes, but you’ll lose more customers by hiding information than you’ll ever save secrets from competition.

Have friends and family visit your site and tell you what they thought. Check usage numbers, such as Google analytics, to understand what information holds the most interest for visitors. Don’t fight what those numbers tell you. You may think something is more important to highlight—but the customer won’t be listening if that’s how the conversation continues.?

Originally posted on the AIMS Society website on Tuesday, February 24, 2015.