My AI hack that will track your social media channels and your competitors!

In my article today I am going to share with you the most brilliant AI hack I think I have ever discovered...

It's a practical and efficient method for analysing your social media channels to enhance your business's understanding of market trends and audience sentiment, watching your competitors and finding out what is going on in your industry so you can adjust your marketing strategy to suit!

It will save you a ton of time, help you to make better marketing decisions with your content and help you to plan better marketing strategies and to forecast trends.

It is using OpenAI for 'social listening', specifically Chat GPT, and a super cool GPT (think of GPTs like apps I guess is the best way to describe them?) which I was using for another purpose, but discovered recently that I could use this one for social listening....and now I am addicted!

Below is the GPT I use, and in the next section I will explain what social listening is (because you might be wondering what on earth I am talking about...)

So what is social listening?

Social listening involves monitoring and analysing social media conversations to extract actionable business insights.

Whether you're in the agriculture sector, fitness industry, or any other field, this technique allows you to understand what your audience is discussing, how they feel about your brand, and what trends are emerging in your niche.

This knowledge is invaluable for tailoring your content and strategies to better engage your audience and stay ahead of competitors.

The power of AI in social listening

Traditionally, manually tracking social media chatter across platforms like Facebook, Instagram, LinkedIn, and TikTok can be overwhelming (I can attest to that!).

But with the right AI tools, this process becomes streamlined and efficient. A bonus of living in 2024!

I use ChatGPT, specifically the "Marketing Strategy AI" GPT developed by Alexis Jean Daniel (as pictured above), to automate and enhance social listening capabilities. This tool helps me generate comprehensive reports on sentiment analysis, mention tracking, and competitor insights, all tailored to specific requirements!

Getting started with Marketing Strategy AI

To utilise this tool, start by accessing the paid ChatGPT and searching for "Marketing Strategy AI." Once located, pin it to your sidebar for easy access. The key to getting the most out of this AI tool is to provide detailed prompts following the Risen or Rise framework - read my previous article here on this.

Some key things to input -

1. Define the role: Specify that you need the AI to act as an expert in social media marketing, particularly focusing on social listening.
2. Identify your niche: Clearly state your industry, such as digital marketing, and the company name you are analysing.
3. Specify channels and keywords: List the social media platforms (e.g., Facebook, Instagram, TikTok, YouTube, LinkedIn) and the relevant industry keywords you want to monitor.
4. Set report frequency: Choose how often you'd like to receive reports, weekly, monthly, etc.
5. Customise the report format: Indicate your preferred format, such as bullet points or tables, and ensure the report is in British English.
6. Additional details: Include any specific competitors you want to track, the time zone for timely reporting, and other relevant details.

Actionable insights and efficiency

The beauty of this tool lies in its ability to deliver concise, actionable insights directly to your email inbox.

You can set it up to send reports to different team members, ensuring everyone is on the same page.

This automation not only saves time but also enhances your ability to make data driven decisions without getting bogged down by manual monitoring. Pretty cool hey? I am so bad at analytics, but this makes me look like a ninja.

Beyond Social Media

While the primary focus here is on social media, the potential applications of this AI tool are so vast. From creating diet plans to staying updated on financial news, the possibilities are endless. The Marketing Strategy AI tool offers a flexible solution for various business needs. I use it for so many more things than just what i have shown you here.

To wrap it all up!

If you're a business owner, embracing tools like ChatGPT's Marketing Strategy AI will be a game changer, I promise you that.

It's a small investment, typically around $20 to $30 per month, that offers substantial returns in terms of time saved and the quality of insights gained.

For those seeking more tailored marketing services, feel free to reach out to us.

Thanks for stopping by, I hope you found value in this article, let me know in the comments if you are keen to try this!

If you are not sure where to start with your marketing and need some help, get in touch with us! Shoot us an enquiry via [email protected]

Melissa

To watch the full video on this topic, head to our YouTube channel below!