My Adventures in Marketing

My autobiography - My Adventures in Marketing - is available in a limited edition from IDEA BITE PRESS. The book is my view of the world – seeing the world through marketing eyes. Here’s what you’ll find in the book:

• Why the lack of a strong liberal education has led to so many problems in the world today, and what we need to do about it (p.18)
• The question Professors Paul Samuelson, Robert Solow and Charles Myers asked me for my dissertation defense (p.22)
• How I met Nancy at a  “jollyup” (p.23)
• India and my dissertation on labor economics: how I failed to prove my hypothesis (p.28)
• the birth of marketing decision-making – using a model-building approach (p.34)
• the shift from economics to marketing – joining Northwestern (p.35)
• writing Marketing Management (p.41)
• my observations on the origin and evolution of marketing (p.45)
• applying marketing outside the business world (p.48)
• the emergence of social marketing (p.51)
• criticism of marketing (p.57)
• contributions of marketing (p.59)
• how to market places – the story of Bilbao, Spain (p. 61)
• the evolution of political marketing (p.64)
• marketing museums (p.67)
• marketing the performing arts (p.71)
• marketing religion (p.74)
• my meeting with Peter Drucker in Claremont (p.83)
• board meetings – how to simulate competition (p.87)
• marketing and fighting recessions (p.88)
• growing in a period of slow growth – 8 strategies for growth (p.91)
• managing non-profits (p.93)
• improving government performance (p.98)
• the scourge of corruption (p.103)
• the rise of Corporate Social Responsibility CSR (p.106)
• conscious capitalism (p.110)
• the curse of poverty (p.114)
• fighting the rise of income inequality (p.117)
• how to handle national disillusionment in an age of demagogues (p.119)
• the principles of demarketing (p.124)
• launching the World Marketing Summit (p.128)
• Japan: decision-making the Japanese way (p.132)
• My experiences in Japan (p.136)
• How I started collecting glass art (p.145)
• My love affair with Sweden (p.151)
• Indonesia and building the new Museum of Marketing (p.155)
• Thailand and The Marketing of Nations (p.162)
• Brazil: the 5 S’s (p.165)
• Mexico and the creation of Kidzania (p.169)
• Italy and the “flowering of human excellence” (p.173)
• Economics and Art of Nation Building (p.177)
• The promise and opportunity of Mega-Cities (p.179)
• Chautauqua, NY: a cultural oasis (p.182)
• Paradise found: Longboat Key, Florida (p.186)
• Marketing celebrity: fame and visibility (p.190)
• Innovation and disruption: how to win in the Digital Age (p.196)
• The future is digital (p.200)
• The 4 failings of Chief Marketing Officers (CMOs) (p.202)
• Brand Activism: the next stage of branding (p.203)
• How I returned to Economics and the role of Capitalism (p.212)
• The 14 shortcomings of Capitalism (p.213)
• The Decline of Democracy (p.216)
• Can American Democracy survive Trump? (p.221)
• Saving Healthcare: It’s time for Single-Payer System (p.225)
• How to Market Peace (p.238)
• What would really Make America Great Again? (p.241)
• Learning from the Marketing Associations (p.246)
• The Future of Marketing (p.255)
• Many friends and mentors (p.270)
• Nancy and me (p.279)

AVAILABLE IN PRINT in the US

AVAILABLE on KINDLE in the following countries: US - UK - DE - FR - ES - IT - NL - JP - BR - CA - MX - AU - IN

Thanks to all my supporters and well-wishers around the world.