My 5 Tips for Empowering, Positive Networking
Credit - Roth Read Photography

My 5 Tips for Empowering, Positive Networking

By Zoe Hands

Winning the "Networker of the Year" award at The Yorkshire Businesswoman Awards 2024

Networking doesn’t have to be overwhelming. It’s natural to feel a bit uneasy at the thought of entering a room full of strangers and somehow making small talk. But remember, you’re not alone—everyone in that room likely feels the same way. The beauty of in-person networking is that it brings together supportive, understanding individuals who genuinely want to connect with you. Everyone is there for the same reason: to build connections. So take a deep breath, embrace the positivity in the room, and know that you’re among friends who are excited to chat and network with you.

Whether you are a seasoned professional or just starting out, here are five tips to help you navigate networking with positivity and purpose.

1. Prioritise Quality Connections

Networking isn’t about how many people you know; it’s about the quality of the relationships you build. Take the time to understand the challenges and goals of the people you meet. Seek out connections with people who inspire and uplift you. A supportive network isn’t just about professional growth; it’s also about mutual encouragement and empowerment. Surround yourself with people who are positive, driven, and willing to share advice and resources. This creates a powerful community where everyone thrives.

2. Be a Giver, Not a Taker

Successful networking is a two-way street. One of the most powerful ways to build strong relationships is to focus on how you can help others. Offer your expertise, make introductions, or share resources without expecting anything in return. When you position yourself as someone who provides value, people are more likely to want to reciprocate when you do have a request.

3. Follow Up and Follow Through

The initial connection is just the beginning. One of the most common networking pitfalls is failing to follow up. I always try to “Link in” with new connections and I find Networking the most effective during the “Follow up” stage. After meeting someone, send them a personalised message that references your conversation, and express your interest in staying in touch. But don't stop there—follow through on any promises you made during your conversation, whether it’s sending a helpful article, making an introduction, or simply scheduling a one to one over a coffee. Consistency in your follow-up shows that you are reliable, interested, and serious about building the relationship. It also makes people remember you!

4. Listen More Than You Speak

One of the most effective ways to connect with someone is by being a good listener. Ask open-ended questions that encourage the other person to talk about their experiences, challenges, and goals. Listening actively—not just waiting for your turn to speak—shows that you value their perspective and are genuinely interested in their business and what they have to say. This approach can help you uncover ways to help them, and in turn, strengthen your connection.

5. Embrace Your Authentic Self

Networking is most effective when you are genuine. Embrace who you are and let your true self shine in your interactions. People are drawn to authenticity, and being yourself helps build trust and deeper connections. Don’t feel pressured to fit into a certain mould—your unique perspective is your strength.

Networking doesn’t have to be daunting. By focusing on building relationships and truly getting to know people, you can create a network that supports your professional journey without feeling the need to be "pushy" or "salesy."

I actually really genuinely enjoy networking - Especially in the fabulous city of Leeds where everyone is so welcoming and friendly. Networking has led to some incredible, lasting friendships that have enriched both my professional and personal life.

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Louise Reed

Founder & CEO at Focus4Hope

3 个月

Thanks Zoe, some great tips ??

Ann Seddon

Business Manager

3 个月

A great read Zoe! The Queen of Networking ??

Yvonne Dunlop

Experienced Cluster Director of Sales providing strategic support to 11 hotels across Scotland and the North of England.

3 个月

Brilliant advice from a seasoned networking expert! Love it…

FIONA Ibbetson

Helping Business Owners to Grow their business by providing Cost Effective & Flexible Business & Marketing Support by Matching our Business Experts to your Business Needs. #virtualassistant #businesssupport #outsource

3 个月

I absolutely love this article and every point you've made is spot on! Proud to have you in my network!

Jayne Uren- Human Resources Leader - Associate CIPD

LHVA winner of People’s Choice & Mentor OTY 2024. Marriott Business Council UK Provinces. LHVA Board & HR member. Menopause Champion. Mindful Employer. DC Leader. MHFA & I-act MHFA certified. Springboard Ambassador.

3 个月

Well done, this is great advise from our queen of networking ??

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