My 2-Step Content Process to Consistently Bring on “I need your help” clients

Ever wondered how could you bring on more ideal clients with your content?

Those who would read your content and inbound message you “I need your help”...

And this is especially true as these are typically the BEST clients. They’re aware they’ve got a problem, read your content, and recognized you as the expert who’s the solution to their specific situation. 

They’re serious about change and will do all the work, then end up achieving the transformation and giving you testimonials that become a valuable asset for your marketing…

But where do we find them? How do we write content that attracts them? 

We’ve to go over a few principles first. Your copy can’t “create/guess” the desires/problems of your ideal clients. It can only channel these existing goals in your ideal clients’ hearts into the principles your coaching practice is built upon. 

1st, you’ve to get crystal clear on your messaging; 

• The specific pain/problem you help your clients solve? Which frustrates them the most
• Who do you solve it for? Your ideal client. In most cases, it’s YOU, but a couple of years old version of you. 
• What makes you unique? How’re you currently communicating your true value to stand out from the rest?

2nd, your coaching principles; 

It’s the steps you take your clients through to achieve the transformation. Are they built upon timeless principles?

To make it clear, let me give you an example of mine: 

• The specific problem I solve: Empty calendars with no/little qualified calls booked (Note how specific this is, it helps me attract coaches who’re already selling high ticket and want to consistently hit $10k/m)
• The Desire: Hit $10k/m organically with their coaching practices
• Ideal client: Coaches who’re currently selling high ticket and want to consistently hit $10k/m
• What makes me unique:
• Step #1: I help them get crystal clear about their messaging so they can position themselves as an authority in their field and easily charge a premium for their coaching offers (If you don’t have a clear offer that solves an irritating problem, who would invest a high ticket in it?).
• Step #2: I help them build their audience even if they’re starting from scratch and have a pipeline of 250-500 qualified leads in the first 30 days of working together, organically without funnels, ads, or websites (If you don’t have an audience, it doesn’t matter how good you’re. You’ve no one to sell to).
• Step #3: I help them build a predictable sales process with their content and conversations to continuously nurture their audience, tap into their existing hot ones, and consistently book qualified calls every week (If they don’t have a proven sales process to nurture their audience with their content, book calls with conversations, how would they sell?). 

Your coaching principles have to be built upon timeless principles, not trending strategies that can come and go. 

And your job is to communicate your principles through your content, help them see how these principles can successfully work for them. 

“The most successful coaches never sell themselves. They sell the principles of which their coaching is built upon”... As you do that yourself, and once it clicks with your ideal clients, they’ll naturally see you as the go-to expert for their problems. 

Love this? Let me know in the comments. You’ll put a smile on my face :)