My 2 Cents on Email Outreach
Mia Veljanovska
Helping performance marketers automate social ads ?? / AE @ Hunch / Request a demo with me ??
Ladies and Gentlemen, welcome to the world of email outreach, where the power of persuasion and the art of being respectful collide!
??First things first, let's personalize that email, because who wants a generic message Imagine getting a love letter addressed to "Dear valued customer" instead of your own name. Not cool, right? Make sure to mention the recipient's name, the name of their company and any other juicy details you know about them.
??Now that we've got their attention, let's be clear and direct, like a boss. The subject line and the first sentence of the email should be as clear as a sunny day, so the recipient knows exactly what you're after.
??Short and sweet, that's the way to go. No one has time for a novel, especially in their inbox. Use bullet points or numbered lists, it'll save you and the recipient a lot of time.
??Adding value is the key, my friend. Think about what you can offer that can solve the recipient's problems, or even better, make them laugh. A free trial or demo of your product or service, always works like a charm.
??Polite and professional language is a must, so no need to go all salesy on them. Respect their time and inbox, and they'll respect you back.
??The call to action is the cherry on top, and it should be clear, like the sound of a whistle. A meeting, a phone call, or a free trial, it's all good.
??Don't give up if you don't hear back right away, a follow-up is always a good idea. People are busy and might have missed your email, but that's no reason to let a potential relationship go to waste.
领英推荐
??Last but not least, verify that email list. because a high bounce rate will not only mark your domain as spam but will also lead to your future emails being sent straight to the recipient's spam or junk folder. This can be detrimental to your outreach efforts and can harm your ability to reach potential clients, partners or customers in the future.
In summary:
The goal of email outreach is to build a relationship with the recipient, and while getting a positive response and a meeting may be the ultimate objective, it's crucial to remember that building a relationship should be the primary focus.
By being respectful, adding value, and being professional, even if the timing isn't right for the recipient to use your services, they will remember you and reach out when they do need your services in the future.
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
?? Grab a copy of?Interviews Demystified?to learn the 7 mindset shifts you need to make in order to start winning at job interviews! Happy job hunting! ??
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?