MWC Report

Hey there, even if the event is still running I wanted to give you a quick first feedback that I gathered over three days full of back to back meetings at MWC and MEF as well as ad hoc conversations on the go and and and ... I will head back home tomorrow but full of energy from all the positive feedback, great talks, empowering discussions, sparing with experts and just seeing the momentum shift and market development we made during the past 12month.

I met various players of the business messaging industry like Sinch LINK Mobility Infobip CM.com Twilio Dotgo Route Mobile Limited rdcom Messente Communications Anymessage GmbH Out There Media Legos Bango The Campaign Registry netnumber Grifinum Dexatel as well as our great technology partners of 谷歌 and 思科 . Not to forget about Mobile Ecosystem Forum with Dario Betti Michael Power Carolina Benites Nicholas Rossman Ewa Peppitt Beatrice D'Ottavio .

#RCS / #RBM was a hot topic after 苹果 announced last year to support interoperability with Android in 2024. Even if details still need to be figured out, the market demand has reached his tipping point and much more to come. We've seen the first P2A demos, rich media campaigns, basic message upgrades from A2P SMS, noted promising leads and saw even more excited sales people, partner manager, business developer, key account manager, aiming for the success of "the better SMS". Love it.

Last but not least it's 100y anniversary of Telefónica and I am really happy to be part of it within Telefónica Germany and working with so many great people like YOU all over the world to make business messaging an even better place for the next 100 years ??

Thanks all for your kind words of sharing my knowledge with you via this newsletter and individual talks, it means a lot.

Yours, #B