MVPs and MVEs Are Dead. Build a MAC.

???????? ?????? ???????? ?????? ????????. ?????????? ?? ??????.

And Investors will compete for the opportunity to work with you.

MVPs are outdated.

MVEs are just shiny distractions.

Neither answers the one question that truly matters:

???????? ???????????? ???????????????? ?????? ?????? ???????? ???????????????

??????????????? ?????????? ?????????? ?(?????????????????????? ???????????????????????????? ??????????????????????)?

It’s the smallest, simplest proof that your business works.

1. It shows customers will pay.

2. It proves your costs stay below your price.

3. And the best part? It runs on autopilot.

No signups. No likes. Just credit cards.

????????? ?????????????????????? ????????????? ????????????? ?????????? ?????????????

??. ???????? ?????? ????????????????

MVPs were supposed to be the quick-and-dirty way to test an idea. Build something basic, release it fast, and gauge interest. Sounds smart, right? Not anymore.

Here’s why:

1. AI has made MVPs too easy: Anyone can throw together an MVP in hours

using tools like GPT-4, Figma, or Bubble. The bar is so low that having an

MVP isn’t impressive anymore.

2. MVPs don’t prove people will pay: Just because someone likes your idea

doesn’t mean they’ll pull out their credit card. “Nice idea” is not validation.

3. MVPs attract the wrong feedback: Free users, beta testers, and survey

respondents are not real customers. Their opinions don’t pay the bills.

??. ???????? ?????? ????????????????????????

Minimum Viable Experiments (MVEs) emerged as an alternative to MVPs,

focusing on testing hypotheses before building a product. Sounds scientific,

but here’s the problem:

1. MVEs overcomplicate the process: Startups spend months designing

experiments instead of actually selling something.

2. They test behavior, not buying intent: Just because users engage doesn’t

mean they’ll buy.

3. Most MVEs lack urgency: Customers don’t care about experiments. They

care about solving their problems now.

??????????????? ?????????? ??????????:? ???????????????? ????????????? ?????????????

A MAC is the simplest, smallest version of your business that makes money automatically.

It’s not just a prototype. It’s not just an experiment. It’s a system that proves your business model works without you constantly pushing it.

???????????? ???????????????? ???? ????????????

1. A clear value exchange: Customers pay for something valuable, not jus t

engage with a concept.

2. Automated delivery: The product or service is delivered with minimal

manual effort.

3. Profitable unit economics: The price customers pay exceeds the cost to

serve them.

4. A repeatable sales mechanism: Revenue flows without constant personal

outreach.

????????? ???? ?????????? ?????????????

1. Investors love it: It proves you can acquire paying customers with a scalable system.

2. You skip the validation fluff: No need for surveys or “interest gauging.” The proof is in the payments.

3. You build a real business, not just a test: A MAC forces you to focus on sustainable revenue from day one.

????????? ??????? ???????????????? ???? ?????????? ??????? ???? ????????????????

???????? ??: ?????????? ?? ??????????????, ???????????? ??????????????

Don’t chase “nice-to-have” ideas. Find something people need now and are willing to pay for immediately.

???????? ??: ???????????????? ??????????????????????

Use AI, software, or pre-built systems to deliver value without manual work. If you have to personally serve each customer, it’s not a MAC yet.

???????? ??: ???????????? ?????????? ??????????????

No free trials. No waiting lists. Get customers to pay before you scale.

????????????????????

MVPs and MVEs belong to the past. The fastest way to prove your business works?

Build a MAC. Get paid. Scale.

That’s how you win.