MVFW 2023: TONG Ventures into the Metaverse

From Fashion Opera to Dematerialisation - this year's Metaverse Fashion Week Asia is the "tip of the metaverse iceberg."?

As digital innovation continues to evolve and reshape the fashion landscape, it is clear that the metaverse will play a key role in shaping the future of the industry. This is an exciting time for fashion and luxury, and we look forward to seeing what the future holds.

Watch the video here.

For International Women's Day and Women's History Month, TONG celebrates our female colleagues through their opinions and insights.

From inspiring Women's Day campaigns to the future of China's feminist movement, we are dedicating our content this month to the voices of TONG women.

Read the article here.

“I have new goals and priorities now. I want to feel young and have fun again, and I’ve realised it’s not too late to act on that.”

A longstanding stereotype about China’s Silver Economy consumer is frugal, inactive, and busy looking after their grandchildren. But the three-year pandemic has been a catalyst for many Chinese seniors to ‘treat themselves,’ embrace a fun-oriented lifestyle and spend more.

Read our thought article on China's emerging senior consumers here.

As premium consumers, middle-class parents spend up to 50% of their income on their children. While they still splurge on luxury childrenswear and baby skincare products, Gen Z parents are investing in early development. Leveraging these online community channels is essential for brands in the fashion & beauty, mother & baby, childrenswear and health & wellness sectors.

TONG spoke to Gen Z parents in Shanghai to learn more about their approach to modern parenting in China.

Read the article here.