Mutual Fund Wholesalers: Which is Better? Cut Shad or Chick-Fil-A?

OK, God bless Chick-Fil-A. Millions of people love them and they have a good product at an good price. But for mutual fund wholesalers, it's hard to tell the difference between the one and the other.

If you're from the country, you know what a trot line is. You take a long cord, tie lines that drop down, with fish hooks at the ends, at about two-foot intervals, tie an old milk jug to one end and tie the other end to a tree by the river. You put shad on the hooks, throw it in the river and check it in a day to see if you have caught some catfish.

Even if you're not from the country, but you're a wholesaler, you know what Chick-Fil-A is. You pick up a tray of breakfast mini biscuits, take it to the brokerage office, put it out in the break room with some business cards and hope that a catfish... oops... make that a financial advisor takes a card and calls you. Maybe. If you're lucky.

Hint: you have better chances with the catfish.

Stop throwing money away. Instead, become proactive and reach out to new reps as they get registered - or even before. Show them the resources you offer. Help them build their business using your products and services. You can become their go-to resource for their entire careers.

I'll provide the contact info. Just send me an email for details. [email protected]