Mutant adds another creative director to the mix

2023 was a productive year for Mutant, with many high profile campaigns such as Built To Resist for Eastpak, Ganzenleverbord for Stichting Wakker Dier, the rebranding of Film Fest Gent ?and ?Club Is Life for Club Brugge.?

A lot of new clients also found their way to Mutant, such as: Carrefour, Belgian Brewers, VLAM, FOMU, Stichting Wakker Dier, Handicap International, Liefmans, Kom op tegen Kanker and Fruitz (a new international dating app from the Bumble Group).?

But ambitious plans have also been made for 2024, and in this Jesse Van Gysel will play an important role. He joins Ruben Van Maldeghem and together, as of Jan. 1, they will serve as Creative Director duo.?

Jesse started his career at mortierbrigade in 2015, then moved to Amsterdam to work for N=5 and Achtung! and has been working as a freelance creative for the last 3 years. In 2018, he was voted Creative Of The Year by MM.?

"I once got into advertising after a chance meeting with Guillaume Van der Stighelen on a terrace. He gave me one piece of good advice at the time: 'Choose the right mentors.' I have always followed that advice since then, which has given me the opportunity to learn from the best CDs from the beginning of my career. I had that same sense of mentorship right away with Odin. Being a freelancer always involves a bit of desk hopping, and I always felt most at home behind my desk at Mutant. From day one there was a match between our ideas on creativity, so it's seriously reassuring to know that I will continue to be able to count on Odin and Ruben's advice in my new role. Finally, I would like to thank my partner in multiple crimes Tom for 7 fantastic years as a creative team. I wouldn't have wanted to do it with anyone else." Thus the brand new CD.?

Odin Saillé adds: "Obviously I'm not disappearing, but to grow it's important to be able to share responsibility. With Ruben and Jesse as CD duo, our existing and new customers will get all the attention and I will be able to continue to put the Mutant stamp especially in the strategic and execution phase."

Ruben Van Maldeghem: "Of course, we've known Jesse longer than today. From work for De Standaard, Humo, Bike for Brussels, Radio 1, among others. And together with Tom he made a few striking passages as a freelance team at Mutant in recent years. We also click on a personal level, which always helps when you share a desk together."