The MuSuBu online select store has launched! To celebrate the opening a free shipping campaign is currently underway!
MuSuBu's online select shop is now open to deliver the thoughts and charm of their region to all over Japan!
From Monday, April 25, 2022 12:00 p.m. - Tuesday, May 24, 2022 7:00 p.m. MuSuBu will be hosting a "GW Online Orders Campaign"!
Free Shipping on even one item!
The new future of "connecting" that transcends distance and culture
MuSuBu, a pop-up showroom operated by Happo-en, connects Japan and the world, regions and cities, and people to people. Happo-en is pleased to announce the official opening of its online select shop, its first in-house e-commerce store.
Each region of Japan is filled with a plethora of masterpieces that reflect the passion of their creators and their local communities.
We will deliver products that are packed with local ingredients and culture from various regions all over Japan, including products developed jointly by the Happo-en's production team.
Online select store "MuSuBu": Website
About the pop-up showroom "MuSuBu"
Happo-en, a general production company, served as one of the leading companies as part of the Host Town Appeal Executive Committee established as a precursor for the Tokyo 2020 Games.
Through this experience the Happo-en team met with many local governments throughout Japan over the course of its activities and has worked together on various host town activities.
By connecting with local residents, we were able to hear firsthand about the issues and thoughts of local residents, such as "I possess craftsmanship skills that I hope to see continued forever, but I have no successors," "there is farmland, but no workers," or "I want to make people more aware of local industries".
MuSuBu, a pop-up showroom which opened on August 2020 on Platinum Street in Shirokanedai, is dedicated to solving issues people and communities are currently facing from all over Japan, by producing products that bring out the value and appeal of the local culture, ingredients, and techniques. Thus far, MuSuBu has developed pop-up showrooms in cooperation with more than 50 local governments across Japan, creating new community content that fuses the real and online worlds to promote the attractions of each region, primarily through "people" and "food".
Three features of the "MuSuBu" online select store
1. Anytime or anywhere order products from all over the country!
Now you can purchase your favorite products that have been sold in store at MuSuBu, local stores, roadside stations and hidden gems that have been hand selected by MuSuBu staff are now available on the online store!
In the future, we plan to further expand the lineup to include products that can normally only be obtained locally. Even if it is difficult to visit the area, you can experience the local people's wishes and feelings from allover Japan by supporting the local community with your purchase.
2. Learn directly from the producers all over the country and gain insight into the background of these products.
The background of every product consists of stories filled with the passion and hope of the locals that led to their creation, as well as their efforts to address issues the region is facing.
Each of these factors is carefully introduced in a column on the online store. By better understanding the passion and efforts that went into the creation of each product, we hope our customers will gain a deeper understanding of the charm of the region.
3. A live streaming feature will also be available for future?MuSuBu Pop-Up Showroom events!
*Past event archive videos will also be available.
The pop-up showroom events held at "MuSuBu" change regularly, in cooperation with local governments around the country. During the pop-up showrooms, a YouTube LIVE stream is often held.
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In the future, we plan to implement a function that will allow you to watch the LIVE streaming from our online select store. Currently, archived videos from past events are available. Through these events, people can experience learning about the appeal of local food ingredients, culture, and products by discussing directly with the producers.
Free shipping campaign to celebrate the opening!
In celebration of the official opening of the "Online Select Store", we will hold a free shipping campaign, "GW Online Orders Campaign" from Monday, April 25, 2022 at 12:00 pm to Tuesday, May 24, 2022 till 19:00 pm. There is no limit to the amount or number of items you can purchase. So this means you can purchase even a single item for free shipping!
We hope everyone will take this opportunity to encountered your favorite products or new products!
【GW Online Orders Campaign】
Period: April 25, 2022 (Monday) 12:00 - May 24, 2022 (Tuesday) 19:00
Content: Free shipping for all products purchased from the MuSuBu Online Select Store.
*Free shipping on any single item, regardless the number of items purchased or the amount of money spent.
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About "MuSuBu"
On August 28 (Fri), 2020, Happo-en opened a new pop-up showroom, “MuSuBu” on Platinum Street in Shirokanedai, Minato-ku. This pop-up event space has become a new hub for activities and providing new opportunities in the Platinum area as it offers a unique type of community content that focuses on “people” and “food” through a fusion of online and real life activities.
Address:?HAPPO-EN URBAN SQUARE 1st & 2nd Floor, 4-19-1 Shirokanedai, Minato-ku, Tokyo
Phone:?03-6456-2030
URL:?https://www.happo-en.com/musubu/
MAIL:[email protected]
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About HAPPO-EN
Since our establishment in 1943, Happo-en has been a comprehensive event production company that contributes to society by creating a rich environment, providing nourishment for the soul through the culinary arts, introducing Japanese culture to our overseas customers and serving the needs of our customers.
With the mission of "Bringing OMOTENASHI to the World," our team plans and manages various banquet rooms, restaurants, and other events, including MICE and weddings.
For the Tokyo 2020 Games, we participated in the Host Town Appeal Executive Committee, and in charge of events and food production.
Happo-en?English Home Page
Happo-en?日本語のページ
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