Must Use Tips : To Create The Perfect Elevator Pitch

Know what you're trying to achieve. Find a way to generate interest and highlight what makes your offering unique.

Know your target. Your pitch is far more likely to be compelling if you know your target and their needs.

It's not about you. Don't spend too much time highlighting your own achievements unless you can tie them directly to the reward for your audience.

Keep it real. Stick with the bigger selling points of your business that you really know well. Don't use slang and stay away from platitudes.

Be specific. Concentrate on actual examples of how you're customer-focused or uniquely positioned.

Don't wing it. A first impression happens once. Respect your audience enough to prepare well.

Solve a problem. Your elevator pitch is not a list of services. Focus on the problem you solve for the listener.

Let your passion show. Let your listener hear the commitment in your voice, your words and your confident body language.

Practice. Even if your pitch is one you have used regularly, get some feedback from a coach on how to improve it.

Keep it short. In the words of Winston Churchill, “Be clear. Be brief. Be seated.”