Must-See CES Highlights — Will You Be There?

By Caroline Scott

CES 2025 is just weeks away! In four action-packed days, tech innovations from the entire health ecosystem will be on display. With not much time to spare, let’s jump right into it.

In this edition, we’re spotlighting:

• Must-see highlights at CES 2025 — make sure to register before time runs out!
• Our latest research: Explore the latest data on health and wellness tech ownership and purchase intent.

Keep reading for the latest updates…

??1 big thing: A New Home for Health

ICYMI: We announced that after years of explosive growth, Digital Health is finding a new home at The Venetian where better living will be on full display. The campus will feature cutting-edge innovations in smart home, fitness, wearables, accessibility, and food tech — making it the ultimate hub for longevity and healthy living.

Go further: Check out our Venue Guides for a full breakdown of what you can expect to see and tips for getting around each show location.

Who you’ll see: AgeTech Collaborative? from AARP , Gates Foundation , EssilorLuxottica , Eyebot , Humetrix , National Sleep Foundation , OnMed , Vivoo , Withings and more!

?? Plus expert speakers like:

• Nan-Wei Gong , CEO, FIGUR8, Inc.
• David Holmberg , President and CEO, Highmark Health
• Carolyn Bradner Jasik, MD , Chief Medical Officer, Omada Health
• Jake Leach , Chief Operating Officer, Dexcom

?? Network at the Digital Health Mixer sponsored by Kansas City Area Development Council :

• Calling digital health community leaders, innovators and media across CES — join us to mingle and make valuable connections with your peers.
• January 9 | 5 - 6:30 PM | Venetian Expo, Level 1, Casanova 504

How to Prepare:

• ? Explore digital health conference sessions and thought leaders shaping the future.
• ? Check out the exhibitor directory to map out your must-sees.
• ? Enhance your CES experience with the Intelligent Living and Longevity Tour.
• ? Listen to the latest CES Tech Talk Podcast episode where OnMed 's Chief Executive Officer, Karthik Ganesh, and Auburn University’s Assistant Vice President for University Outreach and Public Service, Hollie Cost explore the hybrid care model transforming healthcare.
• ? Check out Healthcare Brew’s preview of CES 2025 health programming.
• ? Your Go-To Guide: This one-pager breaks down everything you need to know about digital health at CES — all in one place.

Why it matters: If it’s defining the future of health, it’s at CES. Whether you’re a clinician, provider, or insurer, you’ll find groundbreaking solutions to today’s top health challenges.

2. ?? The Latest CTA News

?? 2024 U.S. Consumer Technology Ownership & Market Potential Study

This annual study examines ownership and purchase intent across 91 tech products in 10 categories among U.S. households.

Why it matters: With an installed base of more than 112 million units across U.S. households, adoption of health and wellness technology continues to trend upward in 2024.

• 32% of households own at least one dedicated health monitoring device, with an average of 1.4 devices owned per household.
• More than one in five households (21%) report owning connected sports or fitness equipment.
• At least 15 million U.S. households plan to purchase health & wellness technology within the next 12 months, mostly driven by repeat purchasers (60% or higher).
• ?? For more insights, access the report.

?? Aging in Place: Staying Connected with Technology

• For CTA members only, this new research explores the market for aging-in-home technologies, focusing on smart home and digital health solutions. It examines 40 products, with consumers asked whether they would define these as technologies used for aging in place.
• ?? Access the report here.
• What's next: How is technology reshaping the way we age in place? Discover key insights in Empowering Independence with Technology Among Adults Ages 50+ — the newest report from AARP and CTA, debuting at CES 2025. Plus, visit the AgeTech Collaborative? from AARP at Venetian Expo Halls A-D, Booth #54123 for daily programming with CEOs and longevity experts.

?? Health AI Collaborative:

• Why it matters: This coalition of associations — including AdvaMed , AHIP , CTA, and others — is working to unify understanding of AI in U.S. healthcare, equip policymakers with resources, and promote safe, effective, and trustworthy AI innovations in healthcare.
• Aligned on key policies for the new Congress and Administration, the group has outlined its latest health AI policy considerations — read the document here.

3. ??Welcome New CTA Members

Welcome new digital health companies: Cogensus , Dianyx Innovations , Lisnen Inc, VSP Global Innovation Center

If your company isn't a CTA member, let us show you how we can help support you and your business goals. Feel free to contact me directly at [email protected]. I look forward to speaking with you!