must be nice x dermalogica

Dermalogica South Africa introduces an incredibly meaningful collaboration with local business Must Be Nice. Created by Michka Wilson, Must Be Nice is a company dedicated to making nice words louder and more accessible to everyone through the creation of thoughtfully designed affirmations.

The collaboration is introduced alongside the launch of Dermalogica’s most anticipated product innovation of the year, the Daily Milkfoliant, which is available to purchase across all brand retailers, stand-alone stores and online. The Daily Milkfoliant has been introduced with the aim of allowing the skincare consumer to make peace with daily exfoliation, by introducing a calmer and more peaceful product to exfoliate your skin. By partnering with Must Be Nice, Dermalogica is showing the consumer the power of adding daily affirmations to our skincare regime, giving us every reason to dually prioritise personal wellness alongside daily exfoliation.

Available as of 01 September 2022, the limited edition collaboration offers Dermalogica consumers a set of affirmation cards, created by Michka Wilson, of Must Be Nice when they purchase the all-new Daily Milkfoliant online. This meaningful gift with purchase will prompt consumers to pair their daily exfoliation with a daily affirmation card. Providing an essential balance to your everyday self-care routine with a luxurious exfoliation experience alongside a much-needed moment for a positive daily affirmation.

“Collaborating with Dermalogica has been an absolute dream. I truly believe in and love getting to share affirmations and good words with people. And getting to share that love and platform with Dermalogica is overwhelming, in the best way. Thank you for championing and believing in local creators. And most of all thank you for believing in people in ways that go deeper than the surface”, says Michka.

“I love that Dermalogica’s values reach beyond just the surface. They care enough to encourage and support how you feel and how you’re doing on the inside too.?I hope these cards bring you peace of mind while doing your skincare routine so you can?know just how glowing and beautiful you always are,” she adds.

Mishka's words of affirmation perfectly resonate with the?new?Daily Milkfoliant?as it is a calming exfoliating powder that smooths and soothes all different skin types. Exfoliation is often a misunderstood skincare step as people feel overwhelmed and confused by the intimidating messages around this so the thoughtfulness around the collaboration, as the building blocks for a daily moment of positivity, are beautifully aligned.

"May these cards bring you peace of mind and heart, so you can know just how glowing and beautiful you always are"