Must Move Quicker and Smarter

One of the positive learnings from the pandemic, as horrible as it is, according to Bernadette Phelan is how at speed and at scale we can change when there is a burning platform and how we can collaborate. Bernadette is Head of Advisory Services with Business in The Community Ireland an NGO based in Dublin whose mission is driving sustainability practices in business from the top down.

“Government, business and civil society can come together on a focussed common goal and make really swift change and have impact. To be able to bring the COVID19 experience to bear on the climate battle that we have ahead, is just so important. It should buoy us in our our self-belief in our capacity to change.”

“I hope we don’t forget that. Because what we are living through is so difficult, that it is important I think that we should take the lessons from it. We need to know that we can do this, if the will is there.”

The Lesson From COVID - Focus on 2030

 I believe the next ten years are where we are going to either win or lose. We have to turn the ship, and get those trajectories right, in terms of what products we are using, what materials are going into products, where we are buying from, because if we don’t change in the next ten years, we run huge risks. National Governments and businesses Bernadette believes are keen on Net Zero by 2050 targets, but that seems so distant. “It is so far away I don’t think as people, we can grasp that time frame. We run the risk of making policy decisions where we can just push it another five years so we don’t have to deal with it right now. Whereas I feel there is a huge urgency that needs to be maintained within the next decade. One of my key drivers now is to maintain that sense of urgency. 

“The idea of different type of working models, flexible working are supporting the gender piece, my own framing on it is that it is not just about women, it’s about all employees.”

Time Out will become the norm for everyone not just women

Bernadette sees that everyone in life has caring responsibilities and everyone may need to take six months out and take that leave of absence. “When you look at the profile of young men, how they want to be dads, how they want to live their life and how you may want to go mountain climbing and then come back to your job.”

everyone in life has caring responsibilities

There is a general rethinking on what good work practices are and what good cultures are Bernadette believes. “Their origin stories are grounded in trying to get more women into the pipeline but the impact that they will have is just better workplaces for all.” One of the pieces you are trying to move away from, are those fears of women going on maternity leave and the cost of that she says, “but if this is something that everyone does, then you are back to a level playing field and becomes the norms.”

Link to podcast with Bernadette Phelan BITC Ireland