Must-knows on how to drive conversions through feed management

Did you know that there are four main phases of Shopping experience improvement for e-commerce? Unfortunately, as a CSS provider and Feed management platform, we have observed a trend of time and effort being invested in the first two phases - avoiding account suspension and ensuring all goods are live. In reality, the value lies in the second and third stages - optimising content and differentiating. All of the above factors contribute to high-value ads and, as a result, conversions.

To maximise your online presence and sales, you must create and manage high-quality product feeds that clearly explain your value proposition and competitive advantage whenever displayed. Increased ad visibility will surely lead to increased CTR and purchases.

Creating and maintaining the perfect product feed, and consistently fine-tuning it whenever prices fluctuate or seasonal campaigns come to an end might seem like a daunting task, but it's more manageable than you might imagine.

In this exclusive newsletter series, we aim to provide you with a wealth of invaluable insights, expertise, and proven methods that we've witnessed to bring remarkable results for our valued clients. We understand the challenges you face in the dynamic world of e-commerce, and we're here to help you navigate them with ease.

Our mission is to simplify the process of managing your product feed, ensuring that it remains both accurate and optimized for maximum effectiveness. With the right strategies and know-how at your disposal, you can transform what might initially appear as a complex chore into a streamlined and rewarding experience.

Throughout this series, we'll delve into the difficulties of product feed management, offering practical tips and actionable advice that you can implement immediately. Whether it's adapting to price fluctuations, capitalizing on seasonal opportunities, or addressing any other challenges that arise in your e-commerce journey, we've got you covered.

Our team of experts has spent years honing these strategies, and now we're excited to share them with you. We believe that by arming yourself with the knowledge and techniques we'll provide, you'll not only simplify your product feed management but also enhance your overall e-commerce performance

So, stay tuned for our upcoming newsletters, where we'll solve the secrets to achieving an ideal product feed and maintaining its optimization, ensuring that your e-commerce ambitions triumph in every season and scenario. We're committed to your success, and we look forward to embarking on this journey with you.

Shall we start with the basics?

An interesting fact is that a major part of our clients at WakeupData have no idea that their agency uses a feed management platform to properly run their ads on multiple channels. Surprising right? You probably know by now if you are thinking of running e-commerce or if you already have such that a feed is needed to advertise or sell a certain range of products on marketplaces, social media markets, affiliate networks etc. So far so good. Sounds relatively easy when you imagine creating or running a few ads for a couple of products but in practice it can get quite complicated and as the number of your SKUs grows, the level of complexity follows.

Each channel is like its own universe, having its conditions and rules therefore the integration of a catalogue is not straightforward. Filling out the basic requirements for each channel will allow your feed to be displayed but will it be enough to make your products pop and sell? Hmm.. not really.

E-commerce is a competitive landscape and many sellers are working on perfecting their product attributes and visuals to appeal the most to the browsers. This means it is tough work to stand out and improve your products’ visibility. This is where Product Feed Optimisation comes in place.

Delivering a catalogue specifically built for each channel leaves the channel with a better understanding of what you are trying to sell and to whom, resulting in proper search query matching. Channels operate on a simple yet highly effective principle - showcasing the products that are the closest to the user’s search.

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By making the chances of your products being displayed higher, you are also increasing the chance of users converting which is your main KPI.

Black Friday is knocking on the door so there is no better time to start optimising your feeds than now. Start doing so today.

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P.S. We are geeky and nerdy and thus love to share knowledge with our audience so do not hesitate to contact us for more information on anything feed-related through our social media channels or contact information.?