Must-Know Updates to Lead in Today's Market

Hey there??,

Imagine waking up to find your competitors way ahead because you missed an update. Not on our watch!

Grab your coffee, settle in, and explore the must-know insights this week. Let's make sure you're always in the lead!

Exclusive Scoop

WhatsApp Business Pricing Changes Starting August 4

WhatsApp shifts from a flat rate to category-specific charges for the first time. How will this impact your business? Read More

Weekly Digest

1. LinkedIn’s Latest Power Move; Sponsored Newsletters

Notice more sponsored posts on LinkedIn? Now, they’re adding sponsored newsletters! With engagement up by 47%, LinkedIn is helping brands turn newsletters into lead-generation tools. Check out the “Content Library” in Campaign Manager. If you don’t have access yet, it’s coming soon. Just hang tight!

2. Most Customers Don’t Want AI for Customer Service

A survey by Gartner found that 64% of customers prefer talking to real people over AI. In fact, 53% would switch companies if they had to deal with AI. Customers just want to reach a real person easily. Make sure your AI supports your team without replacing them. How will this change your customer service?

3. Threads Reaches 175 Million Users: What’s Next?

Threads has reached 175 million users! It’s slower than X (formerly Twitter), but users love its positive vibe. Features like Topic Tags are helping build strong communities. Threads is now popular for the latest in music, food, and fashion. What’s next??

4. No Deal: Alphabet Won’t Acquire HubSpot

Alphabet won’t be acquiring HubSpot. Rumors began in April and gained steam by May, but now in July, it’s clear the deal is off. Do you think HubSpot's independence will impact the industry?

Instagram Won’t Do Long Videos – Here’s Why

Adam Mosseri confirmed Instagram won’t focus on long videos. They’ll keep it short to boost interactions. Long videos don’t engage users as much. Meanwhile, TikTok is going for longer videos marking a clear divergence in strategy. Stay tuned for more updates!

Don't Miss

Your weekly dose of awesome reads and resources:

• 7 Learnings from a First-time Head of Marketing - Katie Mitchell shares valuable insights from her journey as a new head of marketing. This is a must-read for anyone stepping into a marketing leadership role. Read here

• SEO after Google’s AI overviews - Neil Patel explains what's happening with SEO traffic since Google introduced AI Overviews. He looked at search data from small business clients in e-commerce and local services to see the impact.

• Gaining a career edge- Want to get ahead in your career? Start building your network from day one. Mitch Solway shares how meeting people early on has made a massive difference. Learn more here.

We know you’re crushing it, so keep up the great work, and don’t miss out on getting the scoop weekly! See you next week ??