Must features for a Portfolio Website

In my previous article, I have talked about " What is a #PortfolioWebsite?" and what are its elements? Now we will be discussing in detail what is the main features of the portfolio website. I will not say that these are the only features that you should include on your website but yes these are the healthy elements to start your website.

Let's understand all the features on by one:

Design: Simple and Easy to use

The #design should be created in such a way that it can be accessed by a wide range of users. You should not #complicate the #traditional ways of operations where you try to replace the basic operating features. While designing your website you should always keep in mind about the targeted audience which will be using your website. Your user is going to switch to other websites within seconds if he does not find your website #user-friendly enough. Your design should be attractive and the keys points and features should be highlighted or kept in large and bold figures. The #functionality should be the main focus so that it #achieves its soul purpose.

Call To Action: Lead Magnet and Contact Collection

#LeadMagnet is an excellent way to build up trust with your customers where you give them some #HighValue and in return you connect with them. Websites are a way of enhancing your business, so it's smart to dedicate a feature for a leads magnet where you can monitor the audience that you are gathering. Your lead magnet needs to be a very specific and real problem solver so that it reflects your #expertise in the area. Your contact collection is going to help you in the leads conversions which is essential for your #business survival.

High-Quality Images: I only buy what I like

Users are easily convinced with attractive images and create an impact on the users' brains which helps them to distinguish your website from your #competition. It's an important part as users prefer visual representation rather than reading the content. Using #high-quality images increases user engagement which means users are likely to spend more time on your website and the chances of bounce back reduces. The #photographs used on your website should be ideally selected according to the content written. This technique can also slow down the speed of your website so it's better to work with website #professionals so that your website runs smoothly on multiple devices.

Content: (Blogs) Fresh, Relevant and Highly informative

#Blogs can be used as a supreme tool to gather #traffic and stand out from your competitions. Today's customer likes to do research before buying any kind of product or service, so blogs turn out to be your company’s voice where you can share your views and expertise on the subjects which are #relevant to your business. This will increase your brand value and it will help you to unite the targeted traffic that you are looking to convert. This can be also used to #educate and spread #awareness among your users about unique solutions and their advantages by using all kinds of facts and figures. #Blogging is an advanced marketing tactic to increase your sales and helps you to build up a #long-lasting relationship and trust with your #customers. 

FAQ: Clients wants all the questions answered

#FAQ is one of the most important elements in your portfolio website, where you can answer all your customer’s questions anytime without being physically present. This enhances your customer #experience as they don't have to contact you for any kind of doubts that they may have in mind or if they want to know more about your #product and #offerings. FAQ helps you to achieve a position of an expert as the customer wants to gain knowledge on subjects which they are unaware of. It can also be used as a tool to boost your #SEO and ranking by using appropriate #keywords and ultimately increases the sales ratio. It also helps you to reduce the cost factor which is to be spent on #customersupport.  FAQ helps to build up trust as it shows that you understand the issue and complication that your user may face in the future and you are ready to help them in the worst possible conditions.

If you are confused about whether your business needs a portfolio website or not you can comment on your business, we will review and tell whether your business needs a website or not. If it does then what type is required. And how is your competitor ahead of you?

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