?? Musiq Soulchild & Elavon celebrate small business, artists define connection, fans build community, and more
Welcome to your Weekly MAXtape—a curated collection of the latest news in music, marketing, and tech. Prefer your news on the go? Follow?MAX?on TikTok !
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???Did You Know?
On-demand song streams (audio + video) grew?30.8% in H1 2023 ???
???SPOTLIGHT
MUSIQ SOULCHILD × ELAVON: Open For Small Business 2023
Last fall, MAX worked with U.S. Bank / Elavon and renowned R&B sensation Musiq Soulchild to launch Open for Small Business Atlanta–the inaugural season of an ongoing campaign that uplifts and celebrates diverse small businesses.
Building on last year’s success, Open For Small Business 2023 has expanded to include businesses from Atlanta, Minneapolis, and Miami.
?? What We're Reading, ?? Plus?our?take
???MAX take: This article perfectly outlines our "why" for creating?SET.Live . We know how vital it is for artists to connect with fans during live shows - and we understand that it's equally important that artists get to define how that connection happens.
<< ?? See how?artists like Alicia Keys ?are engaging fans on their own terms using customized SET.Live artist pages at live shows?>>
Modern-Day Fan Forums: The Renaissance in Online Music Communities [Resident Advisor | Cherie Hu]
领英推荐
???MAX take: Music reflects the very essence of?who we are as individuals . Music also helps us?forge community ?through a shared passion. Artists (and brands who work with artists) should build community by creating shared experiences that allow music fans to participate and interact, not just with artists, but with each other.
The Real Story Behind Hip-Hop’s “Decline” [Trapital]
???MAX take: Billboard published an article about Hip-Hop's decline in popularity - but Trapital's Dan Runcie isn't buying it. This article gives a more nuanced look at what is still the most listened to genre of music, assessing blurred genre lines, the impact of glocalization, and changes in the very notion of what an "album" is.
???MAX take: Ok, this one is just for fun. OK Go reveals some fun facts behind the making of one of the most elaborate music videos ever created. The 2010 release of "This Too Shall Pass" and its incredible Rube Goldberg machine still lives rent free in our heads. (also, TBT to?this campaign we did with OK Go ?back in the day!)
?? Who is?Your?Favorite?
Tell us your favorite artist!
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Tell us who your favorite artist is and we’ll put you on our VIP list whenever we get swag that we think you’d like.
We'll be back next week with Vol. 165!
P.S. Have something you think we should see? Drop us a note:[email protected]