Multithreading Sales in 5 Steps

Ever lost track of a promising deal because your contact suddenly went silent or left the company?

It's a frustrating part of sales that will happen to you at one time or another. One way to avoid that happening in the future is to multi-thread your sales conversations. By engaging with multiple stakeholders simultaneously, multithreading not only mitigates the risk of losing deals but also offers a range of other advantages:

• Faster Sales Cycles: Engaging multiple stakeholders expedites decision-making, leading to quicker deal closures.
• Increased Deal Closures: Involving various decision-makers and influencers enhances the likelihood of securing buy-in and closing deals.
• Deeper Prospect Insights: Interacting with diverse stakeholders provides a comprehensive understanding of their needs, enabling tailored solutions.
• Enhanced Relationship Building: Building rapport with a broader network of stakeholders fosters trust and paves the way for long-term partnerships.
• Risk Mitigation: Spreading engagement across multiple stakeholders reduces dependency on any single contact, ensuring resilience in the face of organizational changes.

But for all those benefits, there’s still hesitation for sales teams to start incorporating this in their day-to-day plays. The biggest challenges for most teams are

1. It’s a complex series of communications
2. If not done correctly, this can annoy your internal champion.
3. You don't know who to talk to! (and the prospect won't tell you either)

This is why it’s crucial to outline your strategy and empower your team with the correct knowledge and tools to make multi-threading work! Here’s a quick guide with 5 steps to begin your multi-threading strategy for your team. Give a read, and let us know what you think!

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