Multimedia Ads Taking Over

It all began in 2017 where video ads became the norm as more consumers engulfed themselves in online video. And when you think about it, it makes a lot of sense. On YouTube alone, there are more than 300 hours of video uploaded daily. And 5 billion videos are watched daily. That’s a whole lot of multimedia being consumed shouldn’t you have advertisements on these mediums?

What makes multimedia ads profitable is their level of engagement. Consumers simply react better to visual and audio digital advertisements compared to text-only or with a static image.